SaaStr

DECEMBER 11, 2024

A combination of: Growth re-accelerating. Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. 103 $500k+ Customers. It’s growing its biggest customer count +12% a year. Combine that with 116% NRR (next point), and you hit +20% growth. Billion (!) — or 20x ARR.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

Growth 122

Growth Campaign Market share Start-ups 122

SaaStr

MARCH 25, 2025

Every meeting creates multiple potential new users because: Meeting notes are valuable to all attendees Sharing is a core part of the workflow Each share exposes new potential users to the product New users bring it to their own meetings This created a viral coefficient that drove growth with minimal marketing spend.

Meeting 95

Meeting Price Strategize Growth 95

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

DECEMBER 19, 2024

Identifying profitable market segments : Explore how to use AI to assess segment characteristics, including size, growth rate and profitability, along with competition and your company objectives, to determine the most lucrative target segments. I would like the LLM to also include a section on new segments that we may have overlooked.

Profit margin 108

Profit margin Clients Growth Technique 108

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. This approach doesn’t require a massive customer base.

Product 87

Product Finance Trust User Experience 87

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech.

Gaming 130

Gaming Growth Market share Service 130

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

Salesforce

MARCH 13, 2025

How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service.

Minimum Viable Product 96

Minimum Viable Product Strategic planning Territory E-commerce 96

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price. What’s your strategy?

Market share 98

Market share Networking Technology Technology 98

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. Additionally, Ask Arlo provided instant data points to inform future growth strategies in a cost-conscious environment.

Retail 74

Retail Healthcare Strategize Campaign 74

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Russel have a more direct take: . ” .

Product 139

Product Customers Objectives and Key Results Launch 139

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. So, let’s jump right into Part Two. How do they succeed?

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

SaaStr

FEBRUARY 12, 2022

However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .

Customers 98

Customers GTM Referrals Growth 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Customer success Role: Ensure customers achieve their desired outcomes and maintain long-term loyalty.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

SaaStr

JULY 15, 2022

But it’s not that, if your market is huge. Note: I don’t want to hear seed companies complain about ‘the market.’ You literally just showed me a deck that said your TAM was 10,000 customers” @hunterwalk [link]. market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real.

Growth 142

Growth Market share Up-sell Trust 142

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Hubspot

APRIL 21, 2021

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. More customers to support. And then one day it hit us.

Customers 101

Customers Launch Start-ups Growth 101

SaaStr

AUGUST 19, 2020

Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth. Not some tiny startup that might take years to get to material revenue or market share.

Growth 136

Growth Price Market share Meeting 136

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

GTM 128

GTM Market share Growth Technology 128

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

SaaStr

AUGUST 21, 2024

Shopify is seeing growth accelerate. And importantly, like Shopify, they expect that level of growth to continue. Are you growing net new customers at least 20% a year? 13% Market Share in U.S. But it’s now pushing deeper both into international and into other verticals to sustain growth. #9.

Territory 120

Territory Referrals Growth Quota 120

SaaStr

JANUARY 1, 2024

But net net, the average public SaaS compay has 35,000 customers. So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS.

Product 138

Product Cross-sell CRM Growth 138

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. 7 Key Technologies Used by HubSpot Customers.

Technology 78

Technology Technology Customers Non-Profits 78

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162

SaaStr

JULY 10, 2024

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. Your kids may well use it. For better or worse. #9.

Non-Profits 119

Non-Profits Education Growth Market share 119

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 136

Negotiate Education Market share Growth 136

SaaStr

MAY 3, 2024

SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count. In 2021, all that mattered was growth.

E-commerce 120

E-commerce Profit margin Growth Start-ups 120

SaaStr

JANUARY 17, 2021

E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out.

Legal 145

Legal Growth Start-ups Up-sell 145