SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. When negotiating, remember: You’re not just another customer; you’re a partner.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Relatively low effort to tier segments via Custom labels.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Objectives and Key Results 131

Objectives and Key Results Government Trust Technology 131

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Highlight key data instantly with conditional formatting in reports. Flexible editing with drag-and-drop areas in custom email templates. Optimize support with ticket splitting in help desk.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. Nor does it means flagrantly overriding the feedback signals you’re getting from your customers and charging ahead. Here are three examples. Problem Definition.

Process 227

Process Customers Objectives and Key Results Clients 227

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. Stick around?

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% They speak with customers and potential buyers often.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Whats driving customer churn?

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Marketing: Marketers are the customer whisperers.

Growth 119

Growth Customers Objectives and Key Results Teamwork 119

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. This leads to wasted time, lost revenue and poor customer experiences. Sound familiar?

Growth 121

Growth Objectives and Key Results Pipeline Sales 121

STAR Results

NOVEMBER 14, 2021

Most of your customers will shut down in less than four weeks. The sales rep should have a clear idea of any new marketing programs available to help kick off Q1 and know which customers they need to be seeing in the first week of the year. Have you/your salespeople identified their Key Success Factors ? Turkeys Get Consumed.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Getting customer-focused is an organization-wide initiative that requires alignment of strategy, messaging, content and seller skills.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Veloxy

NOVEMBER 30, 2023

Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. It ensures they have the right information at the right time to engage customers and drive sales.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. . The Healthy Structure. Empowering and Equipping.

CRM 232

CRM Pipeline Objectives and Key Results Account management 232

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. In reality, it is often a dynamic cycle, with customers seamlessly moving between stages before conversion.

Growth 124

Growth Manufacturing Retail Objectives and Key Results 124

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Go into Reports > Custom reports > Schedule report.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Partners in Excellence

NOVEMBER 29, 2022

Every function, every job in an organization is somehow connected with their organization’s strategies, goals, and objectives. The top executives and boards establish these goals and objectives. ” Often, our customers cannot connect the dots between what they do and it’s impact on the organization.

Customers 115

Customers Objectives and Key Results Manufacturing Legal 115

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. This is why open ended questions are great for gathering information and understanding the needs, wants, and pain points of a customer.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

APRIL 30, 2024

However, using a modern data stack for your customer data won’t realize the value you are expecting if you’re not taking a modern approach to using your customer data. Customer 360’ is misguided Everyone says it and seems to want it. Customer 360 is a nice aspiration, but it is an irresponsible pursuit.

Objectives and Key Results 106

Objectives and Key Results Customers Transportation Construction 106