SaaStr

FEBRUARY 8, 2025

The New Era of Customer Success: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customer success leaders from three of tech’s most iconic companies in one room? Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.

Customers 107

Customers Government Contract Strategize 107

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically. Why make this shift?

Growth 79

Growth GTM Product Government 79

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 108

Strategic partnership Strategize Finance B2B 108

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey.

Strategize 124

Strategize User Experience High impact Construction 124

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 108

GTM Product Cross-sell Profit margin 108

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 120

Objectives and Key Results Campaign Strategize Retail 120

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Scaling has become complex, with rising targets and an unclear ideal customer profile. Systematic market research and customer feedback must guide product iterations and refine marketing strategies. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 112

Strategize Technology Technology Growth 112

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Strategic partnership 128

Strategic partnership Strategic planning Represent Sports 128

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. This approach ensures resources are allocated to channels that actively engage target customers, visibly and measurably. Processing.

Growth 67

Growth Campaign Presentation Trust 67

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 105

Education Legal Promote Growth 105

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. They were looking at a strategic change in how they engaged and grew their larger customers. These are very different.

Process 126

Process Strategize Clients Technology 126

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Marketing: Marketers are the customer whisperers.

Growth 119

Growth Customers Objectives and Key Results Teamwork 119

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Informed decision-making.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder.

Campaign 111

Campaign Launch Start-ups Growth 111

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow. Processing.

Trust 104

Trust Engineering Growth Niche 104

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

SEPTEMBER 19, 2024

What’s exciting here isn’t just the calculators — it’s the potential for mass customization, personalization and integration across other tools. The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth (PLG) initiatives. It is an instant upgrade. or Google Charts.

CTR 130

CTR Click Through Rate Lead generation Campaign 130

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Less chaos, more efficiency, and predictable growth. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. You might be nervous if you will be asking for more money.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. Fixating on ROAS leads to a narrow focus on short-term gains.

Campaign 121

Campaign Conversion Strategize Trust 121

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. “We spoke to the customer a number of times and identified their key issues.

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. growth in the U.S. They also offer new customer insights with strategic value.” Why we care. RMNs saw 16.3%

Retail 110

Retail Networking Legal Campaign 110