Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey.

GTM 116

GTM Process Strategic planning Drivers/motivators 116

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 103

GTM Engineering Electricity X-functional 103

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. One of the things I’ve started doing is counting how many times they use the word, “Customer.” And the concept of a customer never arises in these equations.

Customers 97

Customers GTM Conversion Meeting 97

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 137

Growth GTM B2B Strategize 137

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building. Contact enrichment. Prospect research.

GTM 129

GTM Strategic planning Strategize B2B 129

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. The discussions about our GTM strategies are endless. We need to move beyond GTM to look at our Go To Customer (GTC) strategies.

GTM 139

GTM Customers Finance Territory 139

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers 120

Customers GTM Launch Campaign 120

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 113

GTM Product Cross-sell Profit margin 113

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. To do this, we can build a segment where users have reached a custom URL.

GTM 105

GTM UX Campaign Referrals 105

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 117

GTM X-functional Pipeline Construction 117

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 102

GTM Product Strategize Drivers/motivators 102

Sales Hacker

MAY 14, 2024

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

GTM 125

GTM Price Customers B2C 125

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

Sales Hacker

JUNE 18, 2024

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency.

GTM 122

GTM Customers Go To Market Conversion 122

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 123

GTM Customers Contract Go To Market 123

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Um, but, uh, I love that. So let’s get right into it.

GTM 78

GTM X-functional Start-ups Campaign 78

SaaStr

NOVEMBER 20, 2024

Be Customer Zero The GitHub Copilot extension is an AI pair programmer tool that helps programmers write code faster and smarter. So what does Elizabeth mean by being customer zero? Historically, the burden of customer feedback fell on the solutions engineers and CS architects. Let’s touch on the process component.

Product 106

Product GTM Legal Launch 106

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Technical customers report that tasks that previously took weeks are now completed in hours. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 99

GTM Territory Pipeline Growth 99

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. The post The State of GTM Jobs: Sales appeared first on GTMnow.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

DECEMBER 5, 2023

Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers.

GTM 126

GTM Customers Finance Represent 126

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

OCTOBER 1, 2024

Discussed in this Episode: Allison’s non-traditional journey from customer success to CRO. Leveraging customer stories as a powerful growth lever. 11:52) The risk of neglecting your core customers during growth. (16:31) 48:29) The power of word-of-mouth and focusing on customer outcomes. Why HG Insights?

GTM 116

GTM Growth Customers Account management 116

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Customer Centricity and Feedback Loops Customer-centric feedback loops and fast iterations are incredibly important.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. The importance of incorporating automation and artificial intelligence in sales processes to increase efficiency and relevance in customer interactions. 6:38) The concept of go-to-market 5.0,

GTM 120

GTM Go To Market Sales Pipeline 120

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 112

GTM Represent Growth Contract 112

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Some products, like Twilio, naturally expand as customers use them more.

GTM 103

GTM Cross-sell Finance Price 103

Martech

OCTOBER 10, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. To do this, we can build a segment where users have reached a custom URL.

GTM 74

GTM UX Campaign Referrals 74

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

GTM 125

GTM Finance Technology Technology 125

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. As Kareem and his co-founder started building out their early product and quickly needed to go outbound for their first customers. So let’s dive in. You give it a mission.

GTM 111

GTM Growth Campaign Cold Call 111

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out.

GTM 129

GTM Contract Clients Campaign 129

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 134

GTM Market share Growth Technology 134

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

GTM 128

GTM B2B Technology Technology 128

Partners in Excellence

DECEMBER 19, 2024

We keep doing the same things we’ve always done……… until, suddenly we realize the world and our customers have changed. We know that something we did didn’t resonate with the customer. We always try to do a debrief with the customer to understand why they chose to do something else.

GTM 127

GTM Price Customers Product 127