Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. I will share some of our own experiences and best practices to help establish aligned incentives, and orchestrate your teams effectively to foster customer-led growth.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design.

GTM 116

GTM X-functional Engineering Referrals 116

SaaStr

AUGUST 26, 2024

Chief Customer Officer Summit at SaaStr Annual This special collaboration between the SF Customer Success Meetup and SaaStr Annual. The Chief Customer Officer Meetup at SaaStr Annual will feature a day of invite-only content and networking for leaders and executives in Customer Success on Thursday, Sept 12th.

Networking 114

Networking GTM X-functional Finance 114

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Focus on customer success. That’s all this week.

GTM 122

GTM X-functional Inside sales User Experience 122

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 114

B2B GTM Objectives and Key Results Sell 114

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Confusing GTM and Segment. Educate yourself.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

FEBRUARY 2, 2022

As the Chief Customer Officer (CCO) at Quip, I learned another valuable lesson: big numbers don’t necessarily translate to big opportunities. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. PLG, for all its virtues, doesn’t mean that you can skip GTM functions.

Growth 111

Growth Product GTM X-functional 111

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. How to Segment B2B Your Customers. Distribution of B2B deals as a function of price (a product of discount and list price). A customer signs up for a free service.

Go To Market 97

Go To Market GTM X-functional Territory 97

SaaStr

JULY 12, 2024

Those were the innocent days with no customers, revenue, or responsibilities. Open source is all about value creation, and GTM teams are all about value capture. They have almost a million users and about 6,000 customers. We’ll figure out how to make some of them paying customers over time.” Step 2 – ??

GTM 113

GTM X-functional Meeting Pitch 113

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 107

Go To Market GTM Non-Profits Quota 107

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function.

Go To Market 117

Go To Market GTM X-functional Objectives and Key Results 117

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Keep optimizing your current GTM. What needs to be true to become closer to PLG?

Go To Market 97

Go To Market Growth GTM X-functional 97

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. X might be why non-purchasers are not converting or there might be UX issues for users in French-Canadian areas) and make smarter promotion decisions (e.g.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

ConversionXL

JULY 8, 2020

With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. The keyword insertion function matches the exact keyword someone typed in. Go into your GTM container and click on “New Tag.”. Phone calls. Dynamic Search Ads. Review extensions.

GTM 100

GTM X-functional Appointment Campaign 100

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer.

GTM 89

GTM Negotiate Profit margin Contract 89

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. Then, only a certain percentage of customers are using it.

X-functional 111

X-functional Non-Profits GTM Price 111

Search Engine Land

SEPTEMBER 7, 2023

I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Audiences Here is where you can create custom audiences for your GA4 account. This could be a chance to attribute certain campaigns to your own custom channels.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. How to increase employee productivity How to interact with customers more efficiently How to enhance products and solutions with AI You can use AI to make each of these silos more efficient to deliver better outcomes for your company.

X-functional 67

X-functional Government Technology Technology 67

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. Say that you discover customers that use the search feature are twice as likely to convert. They arise from falsifiable hypotheses about a successful customer journey.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. That turns them into an SAL. Lead Gen Variables.

Prospecting 62

Prospecting SQL GTM X-functional 62

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? Default or custom reports in Google Analytics do the job. In Google Analytics, there’s no way to add a custom dimension to a specific date range. It works through a custom task in Google Analytics. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85

Gaming Sports SQL X-functional 85

Highspot

MAY 20, 2022

A good sales playbook should tell reps specifically what to know, say, show, and do for any given customer scenario. A sales play refers to a set of best practices designed for a specific customer scenario. What value does this new product provide to the customer? What new content exists for a rep to send the customer?

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

NOVEMBER 2, 2019

* What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? Does one have to expand the product line to retain customers? First, what is continuous customer development? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

Price 62

Price GTM Up-sell Product 62

Sales Hacker

FEBRUARY 19, 2019

Matt has seen moves to an enterprise customer fail and succeed countless times. Her background in marketing and sales brings a fresh perspective to how tech companies are building a relationships with their customers. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert.

Cold Call 14

Cold Call Inside sales Sales B2B 14

SaaStr

MAY 10, 2019

How does Jason believe SaaS companies can use a “swarming” effect to create the best buyer experience for their customer? How should North Star’s be segregated between GTM teams and biz ops teams? Why is alignment actually a negative for the customer experience? What does this involve? What does Jason view as vanity metrics?

X-functional 54

X-functional SQL Pipeline Go To Market 54

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. The biggest thing OpenAI is working on is customization.

GTM 121

GTM SQL X-functional Engineering 121

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. Thats because most marketers have never invested in knowing.

GTM 101

GTM B2B X-functional Up-sell 101

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Loyalty as a necessary part of every customer journey. Scott Barker: Hello and welcome back to the GTM podcast.

GTM 106

GTM Gambling B2B E-commerce 106

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Loyalty as a necessary part of every customer journey.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Gaming 64

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84