Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.

Healthcare 111

Healthcare B2B Hospitality Education 111

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 105

Healthcare B2B Technology Technology 105

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Healthcare 111

Healthcare B2B Campaign Prospecting 111

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 115

Healthcare Appointment Hospitality Drivers/motivators 115

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare 102

Healthcare Campaign Conversion Service 102

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

Healthcare 98

Healthcare Appointment Transportation Contact 98

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 105

Healthcare Clients Start-ups Consult 105

Partners in Excellence

OCTOBER 5, 2021

Do you know who your customer is? More importantly, do you know who your customer isn’t? Perhaps the biggest thing that impacts our performance is we don’t know who our customer, we define our ideal customer in such vague terms that we waste a lot of time and brand equity on customers that we should never be selling to.

Customers 138

Customers Healthcare Pharmaceutical Manufacturing 138

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Helpjuice’s Swifty is an AI-powered widget for customer support.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work. Read it now.

Healthcare 98

Healthcare Government Hospitality Technology 98

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

Healthcare 106

Healthcare Pharmaceutical User Experience Trust 106

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health. What drives trust in healthcare?

Healthcare 98

Healthcare Trust Pharmaceutical Service 98

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Healthcare has seen no real downturn or impacts. Best case, your happy customers buy more from you. And perhaps most important, move on from mediocre customer success folks. You need the team sharp to retain your customers in 2025.

E-commerce 110

E-commerce Healthcare Promote Launch 110

Heinz Marketing

APRIL 20, 2021

By Shannan Seely, B2B and Healthcare Copywriter. If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. So how do you up your customer testimonial game?

B2B 131

B2B Healthcare Customers Gaming 131

Anthony Cole Training

JULY 29, 2020

Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale.

Healthcare 226

Healthcare Retail Technique Customers 226

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. It’s got to be customized to your organization. The expectation is we’ll always try to do what’s best for our customers,” she says.

Healthcare 103

Healthcare Hospitality Teamwork Strategize 103

Heinz Marketing

SEPTEMBER 10, 2024

Incorporating joy into a business strategy is not just a feel-good initiative; it’s a powerful driver of all the elements a business needs to succeed: engaged employees, creativity and innovation, better customer experiences, lower turnover, fewer sick days and—ultimately—higher profits.

B2B 107

B2B Drivers/motivators Healthcare Promote 107

Salesforce

FEBRUARY 20, 2025

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 112

Customers B2C Healthcare Retail 112

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. “As a leader, I knew we needed to work in a more customer-centric way. In need of a new way to work.

Healthcare 107

Healthcare Campaign Trust Go To Market 107

Hubspot

JULY 30, 2024

Be clear and concise about what you want your customers to do next. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Calls-to-action shouldn’t be up to interpretation. Create a sense of urgency. Sound familiar?

Closing 85

Closing Quota Healthcare Tradeshows 85

Search Engine Land

OCTOBER 2, 2024

For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Customer conversations Listen closely to the conversations your customers have with your support team or sales representatives. Bilingual customers are often tolerant of conducting business across languages.

Campaign 87

Campaign Growth Technique Healthcare 87

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. The solution to this data conundrum?

Trust 118

Trust Customers Healthcare Teamwork 118

Sales Pop!

NOVEMBER 18, 2022

Yours will, of course, be customized to your business but let’s look at some that matter in any model. What about Healthcare and Big Pharma? With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? How about the economy? It’s here to stay.

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

SaaStr

APRIL 14, 2020

Everyone usually gets pretty good at segmenting customers by ACV. Or enterprise vs smaller customer. More of you right now should be putting that aside a bit and segmenting your customers into 3 new groups: Growing. Almost all of you have at least one segment of customers growing now. Maybe it’s healthcare.

E-commerce 129

E-commerce Customers Healthcare Quota 129

Sales Pop!

AUGUST 24, 2021

Obviously, yours will be customized to your business but let’s consider some that will matter in any model. With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? Market Patterns. Competition. In selling, it’s all about questions. That’s how we learn.

Transportation 209

Transportation Real Estate Healthcare Government 209

Search Engine Land

AUGUST 30, 2024

Enhanced customer experience AI-driven chatbots and virtual assistants provide instant, personalized responses to customer inquiries, improving overall customer satisfaction and engagement. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customers 132

Customers Healthcare Campaign B2C 132

Martech

AUGUST 30, 2021

Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” What goes into a customer story. A customer story answers the questions of who, what and why. The biggest benefits of customer stories.

Customers 117

Customers Healthcare Technique Legal 117

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Trust 123

Trust Customers Healthcare Service 123

Sales Pop!

NOVEMBER 3, 2021

That tool is customer experience, and eCommerce is no exception. Give your customers the best possible experience (and then some), and you’ll be able to contend with even the biggest players. The Idiosyncrasies of the Ecommerce Customer Experience. An extra second of load wait time will reduce customer satisfaction by 16%.

Customers 130

Customers E-commerce Angle Healthcare 130

Heinz Marketing

AUGUST 21, 2024

B2B companies are adopting AI to transform everything from supply chain management to customer relations. Managing these risks is critical in finance, manufacturing, and healthcare industries, where AI-driven decisions can have far-reaching impacts. However, with great power comes great responsibility.

B2B 69

B2B Legal Government Healthcare 69

The Advantexe Advisor

FEBRUARY 1, 2023

We are now a full month into the New Year and I have noticed a significant and measurable decline in the approach and support of Customer Service. What we found was very interesting. during a simulation workshop which typically averaged about 3 years of running the simulated company.

Service 97

Service Customers Healthcare Manufacturing 97

Martech

AUGUST 4, 2022

Today we’ll talk about the first practice — Customer Stories. This is a practice I wrote about in a 2021 article, “ Writing customer stories to improve team collaboration ,” so you can see I’m a pretty big fan of them. What are Customer Stories? Which marketing teams should use Customer Stories?

Customers 112

Customers Teamwork Healthcare Launch 112

Veloxy

OCTOBER 26, 2023

Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Sales Pop!

OCTOBER 7, 2021

If you want your flyers to stand out and attract potential customers, you need to think like a professional designer. If you are promoting a healthcare product, stick with whites, blues, and greens. Here are five design tips that are sure to help your flyer designs fly. 1. Create a Focal Point with a Quality Image.

Healthcare 216

Healthcare Promote Service Follow-up 216