Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 126

Strategize User Experience High impact Construction 126

Partners in Excellence

JANUARY 24, 2025

We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

High impact 111

High impact Pipeline Inside sales Quota 111

Sales Hacker

JUNE 30, 2020

If you missed episode 115, check it out here: Improving Customer Experience: Your Magic Key to Success with Leah Chaney. Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. What’s the most important habit? Subscribe to the Sales Hacker Podcast.

High impact 106

High impact Meeting Drivers/motivators Conversion 106

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Search Engine Land

JUNE 4, 2024

By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive results. That’s where the power of CDP-ESP integration comes in.

High impact 70

High impact Click Through Rate Service Customers 70

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? What if we started applying the principles we leverage to create differential advantage, customer experience which drive retention, renewal, and growing our customers to our people. Now think about these issues.

Customers 143

Customers High impact Consult Process 143

Partners in Excellence

NOVEMBER 5, 2024

We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions. In the context of the issues they face, the impact is small. Unless we deeply understand our customers’ business.

Represent 124

Represent Up-sell High impact Gaming 124

Partners in Excellence

APRIL 19, 2022

Since my earliest days of selling, I have been taught, to create real value and differentiation, I have to know more than my customers. As a result, I’ve always done a lot of research into both my customers and target customers. I could hold my own in any conversation, at any level within my banking customers.

Customers 141

Customers High impact Prospecting Conversion 141

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Just dump in the data, the customer didn’t have to clean it up much, we could do that. Which recommendation should the customer choose? They were eager to start.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Search Engine Land

AUGUST 20, 2024

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? You should plan to examine all opportunities over a year or so, but focusing on high-impact items first will help you achieve faster SEO results. Quite the contrary.

High impact 91

High impact Clients Campaign Start-ups 91

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement.

Objectives and Key Results 118

Objectives and Key Results Strategize Technology Technology 118

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Retail 89

Retail High impact Campaign Promote 89

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. Intensely Customer Centric: It’s success is based on the focus on the value to the customer, how they respond to the product, and what they learn from the customer in their use of the product. Customer outcomes generated.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Partners in Excellence

DECEMBER 2, 2024

Whether they are organizations you admire, competitors, customers, suppliers, or organizations you have worked for. Effective communicators: Ability to connect with everyone they work with in high impact ways. Value listening more than talking, driving high impact collaborative conversations.

High impact 127

High impact Quota Growth Strategize 127

Partners in Excellence

JULY 27, 2022

“How do we get customers to respond, how do we get meetings with customers?” OK, here it is: We will be able to get the majority of customers to respond and meet with us, if we do this one thing: For every meeting we pay them $1000 for the meeting. That’s it, pay our customers for their time.

Meeting 132

Meeting Customers Price Up-sell 132

Martech

NOVEMBER 19, 2024

By centralizing your team’s workflows, automating data entry, and streamlining repetitive tasks, your team can focus on what matters most: high-impact activities that drive results and build your pipeline. Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster.

CRM 124

CRM Contact Pipeline Follow-up 124

Heinz Marketing

NOVEMBER 7, 2024

Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale. Begin by revisiting your Ideal Customer Profile (ICP). Sales, marketing, and customer success teams should work from a unified playbook and metrics from day one. This lets your team focus on high-impact, personal engagements.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Streamline data integration: Ensure seamless data flow across tools for holistic customer insights​.

Objectives and Key Results 122

Objectives and Key Results Technology Technology High impact 122

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence. PCF is about focusing on 1 or 2 high-impact channels.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Partners in Excellence

NOVEMBER 6, 2024

For individual contributors, it may be prospecting, admin tasks, researching our customers, managing our pipelines, dealing with all the minutiae of moving deals forward, and on and on For managers, it may be hiring, coaching, dealing with poor performers, understanding performance data, and on and on. They vary for each of us.

Leadership building 127

Leadership building Technology Technology High impact 127

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Partners in Excellence

NOVEMBER 21, 2024

It was with an entrepreneur doing fascinating things in leveraging AI, data, analytics to help his customers. He had a number customers, including some thought leaders and opinion shapers in his markets. It was clear that what he did had a very high impact on his customers. We use words around what our products do.

Customers 48

Customers CRM High impact Pitch 48

The Advantexe Advisor

FEBRUARY 20, 2025

From content creation to customer service, AI is transforming almost all industries. With the growing need for asynchronous learning and reduced training times, AI helps deliver impactful learning experiences in shorter sessions. AI is now enabling us to provide meaningful, high-impact learning in condensed formats.

High impact 92

High impact Clients Service Customers 92

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! You ask your customer to finish this sentence: “I could [INSERT GOAL] in [INSERT TIME HORIZON] if __.”. deliver better customer service”.

High impact 254

High impact Up-sell Networking Sell 254

Partners in Excellence

OCTOBER 6, 2022

We were talking about the inability for sellers to connect and communicate, in meaningful ways, with customers. Customers speak the language of their business. There are things critical to them, their industries, markets, and customers. And the customer, like us, may nod their heads, acknowledging the words we have said.

Conversion 122

Conversion Customers Construction Drivers/motivators 122

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. Perhaps we ask them for ideas, to research a customer, plan a call/meeting.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Heinz Marketing

SEPTEMBER 24, 2024

Consider tools that offer customization and can accommodate an expanding team or an increasing volume of leads. What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Partners in Excellence

NOVEMBER 29, 2023

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. ” And more recently, with new customer research and AI tools, the gap has become even greater.

High impact 146

High impact Pitch Conversion Prospecting 146

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.

Angle 125

Angle Objectives and Key Results Education Strategize 125

Partners in Excellence

OCTOBER 2, 2024

It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? When we look at the customer side of this.

Meeting 139

Meeting High impact Quota Start-ups 139

Sales Hacker

NOVEMBER 18, 2020

There is, in my opinion, one exception to this: the hard-and-fast rule to focus on your customer. According to a survey by Salesforce last year , the top 20% of sales teams last year are almost 3x more likely to say they have been focusing on personalizing customer interactions. What’s the financial impact?

Process 132

Process Customers Prospecting Sales 132

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? Lots of sales managers get hired because they’re expert salespeople, either because they know what to say to close deals or because they demonstrate value to customers. This course can also be customized according to your requirements. Managing with an eye on the big picture.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Hubspot

APRIL 21, 2021

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. They're the people who set every customer-facing team up for success.

Customers 101

Customers Launch Growth Start-ups 101

ClickFunnels

JULY 21, 2021

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. Risk Reversal: Remove the risk involved for the customer/client and place that risk on your own shoulders. What benefit(s) do clients/customers get by using those features?

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Partners in Excellence

SEPTEMBER 18, 2024

Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. They have a deeper understanding of the things these people care about and the problems/challenges that impact them.

Prospecting 139

Prospecting High impact Represent Conversion 139

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. Lastly, he provides his piece of advice to all founders that are looking to become customer-centric. So we’re here to talk about building and selling a product that customers love.

Product 128

Product Customers Sell Engineering 128