Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Sales Pop!

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. This can result in shorter sales cycles, higher win rates, and increased revenue.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Martech

OCTOBER 11, 2024

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Customers today expect immediacy.

Objectives and Key Results 66

Objectives and Key Results Retail Healthcare User Experience 66

Search Engine Land

AUGUST 23, 2024

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. And the best part?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

JANUARY 14, 2025

From upgrading data permissions to improving your ability to track customer satisfaction with feedback-linked tickets, these updates give you better control over your CRM and actionable insights for smarter decision-making. Updates managers will love Stay ahead with email digests for high-intent website visitors.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Partners in Excellence

OCTOBER 12, 2012

” It’s an important concept, but one that’s always been a key element of the sales person’s role. I’m probably overstating this, but it conjures up the image of that single impactful presentation where the customer immediately says, “Yes,” and pulls out an order form.

Customers 106

Customers Pitch Objectives and Key Results Education 106

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? Lots of sales managers get hired because they’re expert salespeople, either because they know what to say to close deals or because they demonstrate value to customers. This course can also be customized according to your requirements. sales guidance. performance KPI tracking.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Partners in Excellence

DECEMBER 5, 2019

Already, I’m seeing articles on, “Do these 5 things… The 10 critical success factors… These technologies are critical to customer engagement in 2020…” I’m no different, I’m jumping into the fray with the secrets to sales success in 2020. Second, it’s really tough–boring stuff.

Assembly Line 74

Assembly Line Territory High impact Technology 74

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known.

UX 122

UX Objectives and Key Results Conversion High impact 122

Salesforce

JUNE 26, 2023

Assess your AI adoption readiness One of the questions often asked by customers as they embark on their AI journey is, “Where do I start?” Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

AUGUST 17, 2017

Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. This is too late, and generally results in the need for unwieldy design changes further down the track that could easily have been avoided. The actual testing and analysis of results constitute only the last two steps. UX reports.

Process 103

Process A/B testing Objectives and Key Results UX 103

Hubspot

JUNE 5, 2023

Daniel Ariely’s book Predictably Irrational takes a deep dive into the way and extent to which human emotions play a role in decision-making — often resulting in irrational decisions. For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. Ask High-Impact Questions.

Service 88

Service Conversion Objectives and Key Results High impact 88

Salesforce

FEBRUARY 21, 2024

Why sales performance reviews are important How to lead a sales performance review 7 sales performance review examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What you’ll learn: What is a sales performance review?

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Sales Hacker

MAY 17, 2021

A CRM, at its very essence, is just a database of information on your customers. It’s a place in the mythological cloud where you can build this giant set of interconnected data with all the information you collect as your sales team works with customers and prospects alike. Let’s start from the beginning. Use your common sense.

CRM 99

CRM Objectives and Key Results Pipeline Finance 99

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work. The more detailed and accurate your ICP is, the more resultative your sales will be.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Salesforce

FEBRUARY 12, 2024

I’ll go over the basics of consultative sales so you can perfect your approach and help your customers succeed. Consultative selling is a sales approach that focuses on understanding your customer’s challenges and recommending products or services to resolve them. However, there are key differences to keep in mind.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Gong.io

OCTOBER 18, 2021

In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. Drift takes the words of its customers and frames them as the problem. The key is to tell a before and after customer story.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

Search Engine Land

APRIL 2, 2024

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

Objectives and Key Results 73

Objectives and Key Results Consult Engineering Technology 73

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Managing the customer experience.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

The 5% Institute

JULY 27, 2023

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Impact on Productivity and Time Management In the realm of productivity, the 80/20 rule emphasizes prioritization. In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Outreach

FEBRUARY 7, 2022

Often, micromanagement is the result of company culture rather than a single person. Managers want their reps to deliver the best pitch possible and exceptional customer service, even when they aren’t around to provide guidance. For example, a buyer might have a price objection. Instead, try to help reps grow through guidance.

Objectives and Key Results 52

Objectives and Key Results Commission Pitch Sales 52

Gong.io

DECEMBER 22, 2021

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . But we can’t know that for sure unless we see whether it gets results. But they don’t get the results your A-players get, and they don’t know what to do about it.

Objectives and Key Results 62

Objectives and Key Results Sales Quota Strategize 62

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. While users who remained customers logged in 4.4

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

The 5% Institute

JUNE 9, 2023

This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role. A sales manager is also responsible for developing and implementing sales strategies , identifying new market opportunities, and building strong relationships with key clients.

Objectives and Key Results 52

Objectives and Key Results Finance Drivers/motivators Sales 52

Hubspot

NOVEMBER 7, 2023

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback.

CRM 78

CRM Contact Contract Objectives and Key Results 78

Highspot

JUNE 6, 2023

This decreases employee churn, and results in less time and resources spent on sales onboarding. According to Forrester, “firms with high levels of alignment across their customer-facing functions reported 2.4 Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

AUGUST 15, 2023

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. Analytics gives you key insights into more than just sales performance but also how your sales enablement strategy is going.

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

ConversionXL

FEBRUARY 28, 2017

Does clicking the key functionality do anything? Find customers using your competitor’s product and conduct validation research. The most common objection to this pre-sale (or smoke test) process is that customers will be upset that full functionality is not available. The result? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

PandaDoc

OCTOBER 30, 2023

Key takeaways Sales gamification can improve performance by drawing attention to specific metrics, sales targets, and KPIs. Points, scores, and objectives allow participants to get a clear understanding of the end goal while prizes and rewards motivate them to achieve it. Let’s jump in! People love to play games. Get the ebook 2.

Process 52

Process Objectives and Key Results Gaming Sales 52

SBI

SEPTEMBER 27, 2019

Brainshark’s suite of sales readiness solutions was named a gold (highest-level) winner in the “Best Product: Training” category – recognized for fostering better-prepared, results-driven sales forces. Sales coaching and practice – enabling reps to submit videos (pitching products, responding to common objections, etc.) Industry News.

Objectives and Key Results 34

Objectives and Key Results Non-Profits Strategize High impact 34

SBI

AUGUST 15, 2019

This marks the seventh consecutive year Brainshark has been honored in the IBAs – having won more than 25 Stevie Awards for helping companies dramatically improve sales productivity and results. Sales coaching and practice – enabling reps to submit videos (pitching products, responding to common objections, etc.) About Brainshark.

Objectives and Key Results 28

Objectives and Key Results Non-Profits Territory Strategize 28

SBI

NOVEMBER 28, 2017

Sales training and enablement practices exist to help reps become better at the bottom line – finding a customer and making a sale. This is often the result of sales reps across offices being taught new messaging by several different managers, with each additional outlet further opening the door for inconsistency. New Hire Onboarding.

Sell 38

Sell Pitch Objectives and Key Results Technology 38

SBI

NOVEMBER 28, 2017

Sales training and enablement practices exist to help reps become better at the bottom line – finding a customer and making a sale. This is often the result of sales reps across offices being taught new messaging by several different managers, with each additional outlet further opening the door for inconsistency. New Hire Onboarding.

Sell 34

Sell Pitch Objectives and Key Results Technology 34

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go.

Sales 137

Sales Up-sell Start-ups Cross-sell 137