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7 tips for delivering high-impact technical SEO audits

Search Engine Land

brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. The audit process should be exploratory in nature. Processing. See terms.

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Coaching Our Customers

Partners in Excellence

At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. High impact coaching is collaborative, learning conversations. I want to do a deeper dive in this article.

Customers 127
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Questions/Answers, Engaging Customers In Verbal Ping-Pong

Partners in Excellence

What did the response mean to the customer?” Most importantly, in complex B2B buying, our customers are looking for conversations. They are trying to more deeply understand what they face, the impact of the problem, root causes, risks, what others have done, what the should do, how they should navigate the process.

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Sales Is A Human Process

Partners in Excellence

We’ve mechanized the process, focusing on our efficiency and less the customer buying experience. ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. .”

Process 147
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How to transform your website into a continuous marketing powerhouse

Martech

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

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“If You Can’t Do It Yourself……”

Partners in Excellence

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. Which recommendation should the customer choose?