Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence. PCF is about focusing on 1 or 2 high-impact channels.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Heinz Marketing

NOVEMBER 7, 2024

Here’s a strategic guide to building your 2025 ABM/ABX go-to-market approach that prioritizes alignment, personalization, and growth. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale. Begin by revisiting your Ideal Customer Profile (ICP).

Go To Market 105

Go To Market Negotiate High impact Territory 105

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Assess your AI adoption readiness One of the questions often asked by customers as they embark on their AI journey is, “Where do I start?” You’ll be able to focus your efforts on high-impact areas that offer optimal returns.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Heinz Marketing

SEPTEMBER 24, 2024

Consider tools that offer customization and can accommodate an expanding team or an increasing volume of leads. What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Hubspot

FEBRUARY 25, 2014

It’s highly strategic. We follow the paths of marketers who have tackled the same customer acquisition challenges before us. Here are three critical marketing distribution channels that you can tap into today: 1) Your Existing Customers. But what about your existing customers? Growth doesn’t just happen.

High impact 78

High impact Sports Follow-up Strategize 78

Sales Pop!

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. This leads to better customer engagement and improved customer experiences.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers. What have you had most trouble with?

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. Often, two different partners may be pursuing the same end customer.

Strategic partnership 137

Strategic partnership Sales Strategize Commission 137

Salesforce

JANUARY 17, 2025

Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with customers in entirely new ways.

Growth 52

Growth High impact Repeat business Promote 52

Salesforce

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. But making customers happy is often easier said than done.

Government 98

Government Customers Trust Service 98

Salesforce

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Strategize 52

Strategize Pitch Launch Contract 52

SaaStr

OCTOBER 3, 2022

Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market. How close are you to the customers? Company size. Demand Generation. Sales Cycle.

GTM 111

GTM Strategize Government Inside sales 111

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. January – March) Book early to allow for customization. Check it out at [link] About Lisa Magnuson: Lisa Magnuson is an expert in corporate strategic sales and TOP Line Account revenue building. Easy, peasy – right? Not so fast.

Entertainment 107

Entertainment Inside sales Strategize Consult 107

Highspot

FEBRUARY 3, 2025

To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt. Overcome the Execution Gap and Drive Business Impact Go-to-market strategies have little value without consistentand effectiveexecution.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Technology 122

Technology Technology Government Legal 122

Sales Hacker

SEPTEMBER 30, 2020

I spoke to Nick and several of our other partners to find the answer to some simple, yet highly impactful, questions: Why are they still hiring? I spoke to Karen Mimieux, Head of Customer Success at Linc Global, about how she and her colleagues realized that Linc was in a great position to hire despite the pandemic. “We

Strategize 125

Strategize Sales Growth High impact 125

Partners in Excellence

MARCH 26, 2013

A critical element of any high impact sales process is “creating business justified solutions.” For too many, sales people provide a price, and maybe a list of features and benefits that might be translated to business value–but we encumber the customer with the job of justifying the solution themselves.

Price 110

Price High impact Presentation Strategize 110

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Additionally, contextual placement, time of day, day of week, and device can all be leveraged to customize the marketing interaction further.

Campaign 110

Campaign Niche Territory Construction 110

Partners in Excellence

SEPTEMBER 18, 2023

An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles. The ICP represents customers who are likely to have the problems we are the best in the world at solving, and are highly likely to be interested in engaging us in improving their businesses. What is a Competency Model?

B2B 141

B2B Sell High impact Represent 141

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. Start by mapping the customer journey before your automation workflows.

CRM 143

CRM Contact Consult X-functional 143

Partners in Excellence

AUGUST 27, 2012

Or I talk about sales call planning, spending time thinking about what you want to achieve so you can execute high impact sales calls. Are you managing your time–your impact and effectiveness, or are you the victim of time? Are you writing it down? We rely on memories too much.

Quota 113

Quota High impact Strategize Closing 113

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Drivers/motivators 103

Drivers/motivators Strategize Transportation Technology 103

Partners in Excellence

MARCH 9, 2022

We should be proud of being sellers, at the same time we have to recognize that we only achieve our goal of selling, through helping the customer achieve the goals they need to achieve through their buying journey (but this is another post). Strategic partnerships have existed in various forms for decades. Do we have a shared values?

Sell 77

Sell Strategic partnership Strategize High impact 77

Sales Hacker

JUNE 19, 2019

They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. If you’re not using messaging, you’re missing a huge oppoortunity — especially today, when customer engagement is driven by instant gratification and personalization at scale. But here’s the thing…. Lead Bot” Campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Partners in Excellence

DECEMBER 9, 2018

It may be calling on our favorite customers–the one’s we always have done business with and have relationships with, even if they have no current requirements, we keep “touching base,” maintaining the relationships. It’s the parts they enjoy the most, or what, out of habit, they have always done.

Territory 96

Territory Pipeline Commission Sales 96

Partners in Excellence

APRIL 7, 2019

We want, in these first calls, to engage the prospect in a credible, high impact conversation. Unfortunately, customers are becoming increasingly resistant to this, so the numbers keep scaling upwards. In any of these conversations, we are challenging the SDR to incite the customer to change.

Manufacturing 94

Manufacturing Pipeline Prospecting High impact 94

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Partners in Excellence

AUGUST 10, 2023

Unfortunately, high impact coaching is rarely done. There are lots of great books (including Sales Manager Survival Guide), there are a lot of great training programs (including those we offer), but somehow managers continue to struggle in both finding the time to coach and coaching in high impact ways.

Territory 62

Territory High impact Pipeline Strategize 62

Salesforce

FEBRUARY 21, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How to lead a sales performance review Leading a performance review effectively requires a blend of preparation, clear communication, and empathy. ” 6.

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Salesforce

JANUARY 5, 2022

Organizations that focus on employee experience as well as customer experience see exponential growth in employee engagement and realize significant productivity gains. While trust may not lead most digital transformation conversations, our public sector customers know all too well that trust can make operations more efficient.

Government 98

Government Trust Technology Technology 98

Sales Hacker

MARCH 23, 2020

15 customer success stories, including our Return on Integration (ROI) Honors and Programs of the Year Awards. This is a full week of actionable, high-impact training — 100% free and accessible from your computer or mobile device. 10+ engaging keynote sessions, including our highly-anticipated guest keynote speakers.

Sales 88

Sales Growth B2B Networking 88

Hubspot

JANUARY 23, 2014

Social media allows for high-impact, low-cost public recognition that, when deployed strategically, can create stickiness between your organization and its supporters while generating new exposure. Concurrently, marketers and fundraisers are always looking for new digital methods of new customer and donor acquisition.

High impact 78

High impact Represent Education Follow-up 78

Gong.io

DECEMBER 22, 2021

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . It has everything you need to move past “random acts of coaching” and zero in on high-impact coaching – the kind that motivates your team AND shows up in dashboards.

Objectives and Key Results 62

Objectives and Key Results Sales Quota Strategize 62

Closing Bigger

AUGUST 22, 2024

As AI continues to reshape the sales profession, sales leaders who harness its power strategically can gain a substantial edge over their competition. However, the sheer volume of available tools and data can be overwhelming, making it crucial for sales leaders to be strategic in their approach.

CRM 52

CRM Strategize Sales Quota 52

Sales Hacker

JULY 8, 2020

If you missed episode 116, check it out here: How to Form Great Habits and High Impact Behaviors at Work? Making something big even bigger with strategic revenue generation [12:03]. Outreach revolutionizes customer engagement, by moving away from siloed conversations to a streamlined and customer-centric journey.

Real Estate 124

Real Estate Strategize Launch Commission 124

The 5% Institute

JULY 27, 2023

Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making. By focusing on these high-impact exercises and maintaining a balanced diet, they can achieve better results in their fitness journey. Drawbacks While powerful, the 80/20 rule has its limitations.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52