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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. Intrinsic in-game ads. The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.

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Building Better Humans

Partners in Excellence

How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? There are a lot of things that are fully automated, this is not new, but their function is to, somehow, serve people, whether it’s their owners/shareholders, their partners or customers. Imagination and innovation.

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Content length, depth and SEO: Everything you need to know in 2025

Search Engine Land

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

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How to Become a Must-Have Solution for Customers in Any Economy

Force Management

Leaders can support their sales teams by providing them with a repeatable value-based framework for sales messaging and elite customer care that will intrinsically link their solution to the customer’s success. More sales organizations are competing for less budget, creating a challenging market for sellers.

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The Problem with Problems and Pain

Iannarino

The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Instead, we stick with a linear sales process intrinsically at odds with what would benefit our clients now. No more pushy sales tactics. A Circular Argument. I confess that I tricked you, but only to make a point.

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10 Creative Non Financial Ways to Motivate your Sales Team

Veloxy

The best thing about this strategy is that it has both intrinsic and extrinsic qualities. Intrinsically, employees are also empowered to choose their own rewards. One bank actually used a sales reward platform to offer non-cash incentives based on performance so that each participant was in control of what they earned.