Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers 113

Customers GTM Launch Campaign 113

Martech

NOVEMBER 26, 2024

It launched what seemed to be an obvious home run — unlimited access to boutique fitness classes for just $99 per month — an absolute steal when single classes typically cost $20-$35 each. ClassPass attracted “super users” — customers who took 20+ classes per month. But look where that mindset led ClassPass.

Customers 123

Customers Price Up-sell Start-ups 123

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244

Launch Sell Represent Sales 244

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product. According to Semrush …. What do you say?

Promote 264

Promote Product Customers Launch 264

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Search Engine Land

JULY 12, 2024

What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Some agencies report limitations in targeting options, particularly for niche B2B audiences. Still in beta.

Launch 74

Launch Niche Campaign B2B 74

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

SEPTEMBER 19, 2024

Video generator creates custom video content in minutes using a single product image. By the numbers. 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. How it works. What they’re saying.

Launch 85

Launch Campaign Technology Technology 85

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Launch 70

Launch Conversion Product Process 70

Search Engine Land

OCTOBER 8, 2024

From there, Google will customize the video to match your brand, enhance your images, and highlight product attributes, Google explained. Then you can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique.

Product 84

Product Launch Campaign Promote 84

Sales Pop!

DECEMBER 4, 2024

Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. Launch sales campaigns that are centered around holiday themes. Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year.

Launch 213

Launch Campaign Presentation Service 213

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

X-functional 110

X-functional Launch Trust Technology 110

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Order now and enjoy a special launch discount of 15%! Customers that need to be re-engaged.

Campaign 128

Campaign Launch Gaming Sports 128

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. If it doesnt, the ads will alienate customers.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. How does Agentforce work?

Launch 122

Launch Represent Engineering CRM 122

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 128

Objectives and Key Results Retail Finance Launch 128

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder. I like to roll these campaigns out in waves.

Campaign 111

Campaign Launch Start-ups Growth 111

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Launch a truly great second product. Best case, your happy customers buy more from you. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. And sell hard there. Be thoughtful.

E-commerce 113

E-commerce Healthcare Promote Launch 113

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions.

Campaign 118

Campaign Promote Launch Gaming 118

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges. Slower Time-to-Market : Learning curves can delay launch plans.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. Autogon AI launched a new tool called GenR8 Video.

SQL 94

SQL Launch Campaign Retail 94

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Tidio expanded its AI assistant, Lyro, to handle customer service emails. ASK BOSCO launched an AI reporting suite for marketing teams and agencies.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

SEPTEMBER 5, 2024

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. Live onboarding services are provided and if the startup becomes a Braze customer at the end of the four month free period, use of the platform is continuous; there is no fresh implementation required. Why we care.

Launch 105

Launch B2B Start-ups Service 105

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 112

Launch Trust Campaign Technology 112

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 114

Construction CRM Contact Follow-up 114

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Launch and download with ease: Launch any room or download content and recordings directly from the interface.

Launch 107

Launch Presentation Lead generation Customers 107

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. Technical considerations When asking customers to sign up, have a disclaimer stating the kind of messaging they will receive and if there is a charge for SMS responses. Perhaps something like this: Pre-launch SMS. Launch email.

A/B testing 110

A/B testing Campaign Legal Launch 110

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. It allows users to enter simple prompts, sketch new images with AI and custom-train models for specific projects. The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. for an undisclosed sum.

Commission 110

Commission Launch Advertising/ Marketing User Experience 110

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Wisdom Goes beyond knowledge and intelligence.

Consult 125

Consult Technology Technology Represent 125

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 97

Launch Retail Campaign Engineering 97

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112