Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The client understood the importance of launching (or relaunching) a new product category.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

JULY 27, 2021

Who doesn’t feel a bit anxious after firing off an email to a group that includes customers, prospects, and even your own co-workers? We asked our Marketing Champion community – made up of marketing leaders at companies that are Salesforce customers – to tell us some of their email horror stories. Go to Trailhead.

Market share 98

Market share Sports Launch Consult 98

Martech

FEBRUARY 25, 2022

Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers.

Launch 108

Launch E-commerce Transportation Retail 108

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 101

Launch Product Contact Follow-up 101

Sales Pop!

APRIL 25, 2022

Sales pipelines are used to aggregate the progress of potential customers all through the sales life cycle. A sales pipeline is a collection of potential customers for a business. Customer relationship management (CRM) software is used to manage a business’s interactions and relations with new and existing customers.

CRM 231

CRM Pipeline Customer Relationship Management Sales 231

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Russel have a more direct take: .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. And then once you've launched, your work has only just begun. How to Launch a Mobile App.

Launch 101

Launch UX Networking Cross-sell 101

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. A hard economy makes for fickle customers. Their share of this spending is now at 21.6%, well ahead of 2019 levels.

Customers 103

Customers Price Market share Launch 103

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Customer success Role: Ensure customers achieve their desired outcomes and maintain long-term loyalty.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Hubspot

APRIL 21, 2021

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. More customers to support. And then one day it hit us.

Customers 101

Customers Launch Growth Start-ups 101

ClickFunnels

JUNE 24, 2021

So how can you convert more potential customers into leads? There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Hubspot

JULY 15, 2016

With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. How to Launch a Successful Online Community. Customer support. 2) Develop the launch framework.

Launch 78

Launch Gaming Networking Promote 78

SaaStr

FEBRUARY 12, 2022

However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .

Customers 98

Customers GTM Referrals Growth 98

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. A freemium version can work well if you want to gain market share quickly.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. The post Highspot Launches Highspot Copilot for Sales Enablement appeared first on Highspot. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7%

Launch 64

Launch Government Sales Strategize 64

Hubspot

FEBRUARY 17, 2013

Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch. The launch of its new ad API will open up a new stream of revenue and attract a huge number of new advertisers to the social network. Free Ebook: How to Attract Customers Using Twitter and Vine.

Launch 78

Launch Retail Networking Follow-up 78

ConversionXL

OCTOBER 7, 2021

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers. Then we ship it to customers way before it’s ready. Your marketing strategy should be focused on building brand awareness. They also include a countdown clock.

Product 142

Product Minimum Viable Product Price Launch 142

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

FEBRUARY 15, 2024

Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. See: One year later: Little change to Microsoft Bing’s search market share Google is Search – it is a habit for people , as pointed out recently in testimony by Microsoft CEO Satya Nadella during the still unresolved Google antitrust trial. Why we care.

Product 134

Product Engineering Launch Market share 134

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SaaStr

DECEMBER 22, 2020

Even if you have few customers to start. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. The second proof point is launching a product expansion for real. Show how every customer in a large market can really use your product.

Launch 126

Launch Price Follow-up Market share 126

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

OCTOBER 19, 2023

MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. This platform can be used to forecast and steer business decisions with market intelligence. Addlly AI launched advanced second-generation AI tools for complete marketing workflows.

B2C 117

B2C Launch High impact Market share 117

SaaStr

DECEMBER 29, 2022

Find a segment of your customer base that is still doing really, really well. Not all your customer base has evaporated. Launch a truly great second product. Best case, your happy customers buy more from you. Launch a more valuable, new higher-end edition. You need the team sharp to retain your customers in 2023.

E-commerce 116

E-commerce Healthcare Promote Launch 116

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Product Launch : You’re launching a new product, service, or company, and you want to know which markets to launch in and when to launch. They don’t really consider Zoom a competitor.

Launch 123

Launch Sales Price Clients 123

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

AUGUST 28, 2024

Increased market share? The key is to think like your customer: What are they looking for right now? Show your customers you understand what they need right now. When is customer interest at its highest? Monitoring and optimization: Keep your finger on the pulse You’ve launched your campaigns.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Heinz Marketing

JUNE 30, 2021

What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Challenges and Barriers to an Effective GTM Strategy.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

Heinz Marketing

NOVEMBER 19, 2020

There’s no formula for attracting ethnic customers. And finally, it’s also where you flesh out a production schedule that shows what days/time each component of the campaign will launch, which channel it will launch through, what language it will be in, and so on. Comment below to share your experience!

Campaign 114

Campaign Launch Market share Technology 114

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You’ll need to create a sense of: Who your customer base is.

Assembly Line 120

Assembly Line Launch Real Estate Electricity 120

Hubspot

JUNE 26, 2019

Product marketing is focused on driving demand for and adoption of a product among existing customers. It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work. These marketers make sure there’s a consistent, on-brand message behind all of the company’s content.

Product 101

Product Electricity Launch Price 101