Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Focus on becoming an authoritative voice in your niche.

Niche 88

Niche Promote Lead generation Growth 88

Hubspot

AUGUST 24, 2020

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.

Niche 100

Niche Entertainment Retail Gaming 100

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

Hubspot

OCTOBER 24, 2018

Instead of targeting a broad population, your idea could focus on a small portion of potential customers. More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market?

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Niche Process Price Service 101

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? Maybe your potential customers: Don’t understand how insurance works.

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Niche Education Up-sell Start-ups 244

ClickFunnels

OCTOBER 20, 2021

How To Build a Lead Generation Funnel Step #1: Create a Lead Magnet Step #2: Create a Landing Page For That Lead Magnet Step #3: Test Your Lead Generation Funnel With Paid Ads 3 Lead Generation Strategies for the Life Insurance Industry Want To Convert More Leads Into Paying Customers? What You Need To Know About Lead Generation. A webinar.

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Lead generation Niche Promote Up-sell 242

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This compatibility makes launching and testing on Reddit easier. Takeovers There are multiple types of takeovers available on Reddit, allowing you to choose between niche solutions or targeting all Redditors as part of their demographic.

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X-functional Niche Promote Represent 85

ClickFunnels

OCTOBER 24, 2021

However, traditional business websites are confusing by nature, since they are a maze of links that the potential customer has to navigate themselves. So what happens is that the potential customer arrives on your website and starts randomly clicking around. You offer the customer a more expensive and more valuable product.

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

SEPTEMBER 23, 2021

It’s important to understand that there’s a difference between someone who’s just a potential customer and someone who’s a legitimate lead: A potential customer is an individual who belongs to your target audience. A lead is a potential customer who has given you their contact details so that you could reach out to them.

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Real Estate Niche Lead generation Promote 212

ClickFunnels

NOVEMBER 21, 2021

A sales funnel is a process through which a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. You get the potential customer’s attention. You get the potential customer interested in your product. Bottom of the funnel – customers. Don’t do it!

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Pitch Sales Lead generation Niche 256

Sales Gravy

MARCH 25, 2025

Stay Narrow on Your Ideal Customer Profile Wes asked whether to target a handful of organizations deeply or go wide. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. Offer timely webinars on pain points you see trending in your market.

B2B 88

B2B Appointment Inside sales Pitch 88

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 130

E-commerce Niche Launch Education 130

ClickFunnels

SEPTEMBER 20, 2021

Want to immediately grab the attention of the potential customer? An elevator pitch is a <30 seconds pitch that you would give to a potential customer who has never heard about your business before. The purpose is to get the potential customer to take the next step in your sales funnel. How to structure your elevator pitch?

Pitch 244

Pitch Niche Up-sell Clients 244

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. On Day 4, we’re going to show you the secrets that top entrepreneurs use to drive tons of their dream customers to their funnels. Every niche is different.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers? Interestingly, 72% of respondents believed that influencer marketing campaigns brought in better quality customers compared to other marketing methods. Continue reading…. Here to stay.

Product 148

Product Niche Launch Promote 148

Search Engine Land

AUGUST 30, 2024

Depending on your company’s size and goals, you can weigh the pros and cons of niche platforms with great targeting and intent (for SaaS, maybe that’s relevant subreddits or a platform like Capterra) vs. bigger platforms with more reach and less precise targeting ( YouTube or connected TV). Where the right people spend their time.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

JUNE 18, 2021

Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

ClickFunnels

JULY 28, 2021

You also need to figure out how to get the attention of your dream customers. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Niche 246

Niche Promote Pitch Follow-up 246

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! You offer the customer a more expensive and more valuable product.

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Cross-sell Sales Niche Price 246

ClickFunnels

JANUARY 26, 2022

A lead is a potential customer that has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact details. When a potential customer provides their email address in exchange for your lead magnet, they become a lead.

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Cross-sell Lead generation Pitch Sales 244

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. And then once you've launched, your work has only just begun. How to Launch a Mobile App.

Launch 101

Launch UX Networking Cross-sell 101

ClickFunnels

AUGUST 12, 2021

You can still use email marketing to promote your products by placing display ads in niche newsletters. Still, it can be a great way to put your offer in front of your ideal customers, provided that the subscribers of that newsletter are your target audience. Show ads to your ideal customers. That’s a 3541% ROI!

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects.

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Launch Product Networking Niche 98

ClickFunnels

SEPTEMBER 16, 2021

When people talk about sales funnels, they typically focus on converting site visitors into leads, leads into customers, and customers into repeat customers. The Value Ladder Sales Funnel How To Get the Attention of Your Ideal Customers? You grab the potential customer’s attention. What Is a Sales Funnel?

Niche 223

Niche Sales Trust Follow-up 223

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses.

E-commerce 123

E-commerce Product Customers Niche 123

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Stick within your industry.

Product 101

Product Customers Launch Campaign 101

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This is why TAM is expressed as either the number of customers or as potential revenue. But finding your SOM must also include your business model.

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Minimum Viable Product Strategic planning Territory E-commerce 100

ClickFunnels

SEPTEMBER 20, 2021

Treating their customers like cash cows instead of providing genuine value. But if you want people to listen to those recommendations, you have to establish yourself as an expert in your niche. A lead magnet is a freebie that you offer to potential customers in exchange for their email address. …etc. Social media.

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Profit margin Sales Niche Up-sell 222

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Automatic workload planning.

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Process Customers Appointment Pharmaceutical 111

ClickFunnels

NOVEMBER 18, 2021

You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product.

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Price Sales A/B testing Pitch 241

ClickFunnels

DECEMBER 19, 2022

The Email Marketing Conundrum #1 Set Up an Automated Welcome Sequence #2 Launch a Link Roundup Newsletter #3 Create Exclusive Content For Your Email Subscribers #4 Share Your Other Content With Your Email Subscribers #5 Come Up With Special Occasions to Celebrate! 2 Launch a Link Roundup Newsletter. The Email Marketing Conundrum.

Niche 130

Niche Pitch Launch Promote 130

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. The people you want to serve — your dream customers — are already congregating in lots of different places online. We call it… the Dream 100. Here’s the gist. Challenges.

Lead generation 237

Lead generation Technique Referrals Niche 237

ClickFunnels

SEPTEMBER 28, 2021

Smith #7 ClickFunnels Want to Learn How to Convert Those Leads Into Customers? #1 He started out as a financial blogger but later expanded into other niches such as career and business advice. This gives the potential customer an incentive to subscribe. 1 Ramit Sethi. Expands on its benefits ( “In it, you’ll learn…” ).

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert.

Campaign 114

Campaign Niche Territory Construction 114

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. This is done to attract more inquiries from interested parties and convert them into customers.

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

SEPTEMBER 17, 2021

Lead to paying customer conversion rate. Paying customer to repeat customer conversion rate. What percentage of customers bought more than one product from you? Note that if your sales funnel consists of just one product, then your lead to paying customer conversion rate is your overall conversion rate.

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A/B testing Sales Conversion Price 235

ClickFunnels

DECEMBER 14, 2022

1 Conduct Extensive Customer Research. And there’s only one way to get there: conducting extensive customer research. Online Customer Research. The easiest way to learn more about your dream customers is to figure out where they hang out online and then observe the conversations happening there. Subscribing to subreddits.

Pitch 229

Pitch Up-sell Niche Sell 229