The Difference Between Operational Excellence and a Low-Price Strategy
The Advantexe Advisor
APRIL 19, 2024
In the game-changing book, “The Discipline of Market Leaders (Tracey & Wiersema),” the authors propose there are only 3 different “Value Propositions” that a company can offer to its customers; Product Leadership (building and selling the most innovative products), Customer Intimacy (developing a strong relationship with the customer and offering (..)
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