SaaStr

OCTOBER 29, 2024

It dominated a large section of the “on prem” call center market. The Cloud came, and leaders like Talkdesk and Dialpad emerged to take large market share, and older folks like RingCentral and Five9 also rolled out Cloud contact centers. And then during lockdown, the space exploded further. But … but.

Contact 125

Contact Growth Market share Customers 125

SaaStr

DECEMBER 11, 2024

Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. 103 $500k+ Customers. It’s growing its biggest customer count +12% a year. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share. Or even 50%. 53% EBIDTA.

Profit margin 109

Profit margin Growth Networking Up-sell 109

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Russel have a more direct take: .

Product 139

Product Customers Objectives and Key Results Launch 139

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. A hard economy makes for fickle customers. Their share of this spending is now at 21.6%, well ahead of 2019 levels.

Customers 104

Customers Price Market share Launch 104

Martech

JULY 18, 2024

What’s playing into the marketing decision fatigue Information overload Marketers today face an overwhelming amount of data and choices from various channels, tools and platforms, with a million “X vs. Y” articles for everything from your CMS to customer success.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. Determine what you want to achieve with your attribution model.

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 112

Price E-commerce Cross-sell Profit margin 112

Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. Customer lists In addition to remarketing, we also introduced customer lists.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI.

GTM 116

GTM CRM Conversion Market share 116

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

SaaStr

MARCH 25, 2025

Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. The Enterprise Penetration Playbook The genius of Otter.ai’s enterprise strategy is its patience. Data is the New Sales Team : Usage data should drive your enterprise sales strategy.

Meeting 95

Meeting Price Strategize Growth 95

Sales Pop!

APRIL 25, 2022

Sales pipelines are used to aggregate the progress of potential customers all through the sales life cycle. A sales pipeline is a collection of potential customers for a business. Customer relationship management (CRM) software is used to manage a business’s interactions and relations with new and existing customers.

CRM 230

CRM Pipeline Customer Relationship Management Sales 230

SaaStr

FEBRUARY 12, 2022

However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .

Customers 98

Customers GTM Referrals Growth 98

SaaStr

MARCH 6, 2025

About the Speakers Jen Taylor, President at Plaid brings over 20 years of experience in product and marketing. Her career has been grounded in understanding customer needs, which forms the foundation of her product philosophy. This approach doesn’t require a massive customer base.

Product 87

Product Finance Trust User Experience 87

Martech

DECEMBER 19, 2024

Final prompt template Please analyze the following market segments for [Company Name], considering: Business Context: Current offerings: [List from website] Target segments: [List from website] Company objectives: [Specify] Core competencies: [Specify] Available resources: [Specify financials, team size, capabilities] Evaluation Criteria: Market metrics (..)

Profit margin 109

Profit margin Clients Growth Technique 109

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Hubspot

APRIL 21, 2021

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. More customers to support. And then one day it hit us.

Customers 101

Customers Launch Growth Start-ups 101

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. When you train your AI assistant, dont share sensitive business information or trade secrets. Marketing emails.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

Retail 74

Retail Healthcare Strategize Campaign 74

SaaStr

APRIL 14, 2025

Startups that are scaling are spending about: 15% of Revenue on Sales and 18% for higher growth start-ups 10% of Revenue on Marketing (and trending up) 7% on Customer Success (trending down) You can see this goes up as startups costs $5m ARR, and then stays fairly flat. Nor has sales & marketing ever really come down as you scale.

B2B 67

B2B Profit margin Engineering Sales 67

Martech

APRIL 11, 2025

Few marketing teams feel this as much as those at businesses at the larger end of the SMB market. Were hearing a lot from these larger up-market customers within the SMB that theyre feeling just as overwhelmed with all of these changes, Angela DeFranco, VP and general manager of product for Marketing Hub, told MarTech.

Territory 78

Territory Government Account management Contact 78

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. A freemium version can work well if you want to gain market share quickly.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Salesforce

MARCH 13, 2025

How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service.

Minimum Viable Product 99

Minimum Viable Product Strategic planning Territory E-commerce 99

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Customer success Role: Ensure customers achieve their desired outcomes and maintain long-term loyalty.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Force Management

MARCH 14, 2024

Successful sales organizations know how to consistently rise above the noise and command greater market share. These organizations ensure that the entire customer-facing team understands how to communicate the value of their solution in a way that’s meaningful to the buyer’s needs and outcomes.

Conversion 151

Conversion Sell Market share Go To Market 151

SalesHandy

APRIL 25, 2021

Besides, 63% of sales leaders agree that virtual meetings with customers are just as or more effective than in-person meetings. Similarly, with inbound leads — look up their credentials using social platforms like Linkedin or lead enrichment tools, and ensure that they match your ideal customer profile. Use customer cases and stories.

Customers 98

Customers Inside sales Follow-up Sales 98

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

GTM 129

GTM Market share Growth Technology 129

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162

SaaStr

JULY 15, 2022

But it’s not that, if your market is huge. Note: I don’t want to hear seed companies complain about ‘the market.’ You literally just showed me a deck that said your TAM was 10,000 customers” @hunterwalk [link]. market share from Shopify, Zendesk, Salesforce, etc. or even 1% market share.

Growth 142

Growth Market share Up-sell Trust 142

SaaStr

JANUARY 1, 2024

But net net, the average public SaaS compay has 35,000 customers. So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS.

Product 138

Product Cross-sell CRM Growth 138

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. What is our proof?

Negotiate 136

Negotiate Education Market share Growth 136

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%!

Market share 127

Market share Price Up-sell Sell 127

Search Engine Land

JULY 24, 2024

Auction insights : Compare your performance against competitors to see if you’re losing market share. Issues with the market Market conditions can significantly impact your PPC performance. GA4 funnel reports : Analyze the steps in which potential customers are leaving your store.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96