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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. First seen.

Promote 67
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Why Improving Customer Experience is Essential to Your Business

Sales Pop!

In today’s customer-centric world, customer experience is everything. The Correlation Between Customer Experience and Sales Success. Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after.

Customers 241
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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. First seen.

Campaign 118
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 110
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers). Google Ads).

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. (

Retail 116
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( What’s on promotion?

Retail 116