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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98
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How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. 1 Clearly Define Your Dream Customers. Their reasoning goes like this: “More potential customers means more sales, right?”. Create copy that speaks directly to your dream customers.

Niche 290
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The rise of forums: Why Google prefers them and how to adapt

Search Engine Land

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. I ranked in the top 10 on my niche keywords and a wide range of related head terms. I chose a niche topic that no one else was covering very well.

Niche 89
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

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3 Lead Generation Strategies For Higher Education

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

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7 Lead Generation Methods To Maximize Sales Potential

ClickFunnels

So to help, here are 7 lead generation methods to maximize your sales potential — to fill your email list with your dream customers. It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. 25 influential writers in your niche.

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How to use podcasts for natural link building

Search Engine Land

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Make your podcast a go-to resource in your industry.

Niche 88