Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. What does this mean in practice?

GTM 117

GTM Go To Market B2C B2B 117

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured.

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. The goal for organizations, then, is to cultivate a sustained, proactive and informed process for gathering and using operational data — operational metrics maturity — to achieve optimal performance and results.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

SEPTEMBER 20, 2024

This results in what I would call “random acts of AI.” Going deeper: Enhancing personalization Once you’ve redesigned and automated your most important processes, it’s time to go deeper with AI and enhance the customer experience through personalization. Schedule a meeting.

Profit margin 125

Profit margin Objectives and Key Results Strategize Legal 125

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Partners in Excellence

JANUARY 6, 2025

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. They fit the sponsor’s objectives. You will learn new skills, developing new ways to work with your customers, engaging them and creating differentiated value. They work!! But what about the rest of you?

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Search Engine Land

JULY 11, 2024

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? Be sure to consider the results through the lens of your objectives.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Competitors who move faster can capture market share and secure customers you could have had. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 110

Objectives and Key Results Territory Click Through Rate CRM 110

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Even if you were simply trying to create a demo, you had to buy a custom domain. Then, when you’re ready to go live, you configure the CDN and custom domain.

Objectives and Key Results 108

Objectives and Key Results User Experience CRM Networking 108

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Highlight key data instantly with conditional formatting in reports. Flexible editing with drag-and-drop areas in custom email templates. Optimize support with ticket splitting in help desk.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 109

Engineering Objectives and Key Results User Experience Trust 109

Cerebral Selling

FEBRUARY 22, 2021

In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret. Nor does it means flagrantly overriding the feedback signals you’re getting from your customers and charging ahead.

Process 227

Process Customers Objectives and Key Results Clients 227

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 132

Meeting Objectives and Key Results Sports Follow-up 132

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. Stick around?

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. When negotiating, remember: You’re not just another customer; you’re a partner.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Relatively low effort to tier segments via Custom labels.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Search Engine Land

JULY 26, 2024

This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Results aren’t instant. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones.

Trust 114

Trust Objectives and Key Results Real Estate Entertainment 114

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. ” Lindsay shared.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This is its key strength: effectiveness. Purpose-built.

B2B 121

B2B Objectives and Key Results Legal Territory 121

Tibor Shanto

AUGUST 5, 2021

With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives! The challenge for many sellers is defining Objectives. Customer Value Management.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117