ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B customers usually go after small market segments. B2B buyers spend an average of $491 per order , compared to $147 for B2C customers.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. Look at your customer data. via TikTok ]. via Shopify ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 100

B2B X-functional Cold Call SQL 100

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Marketing’s contribution to customer engagement, retention and satisfaction. Marketing excels at storytelling.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. The Marketing Maker , located in the bottom right quadrant, is the builder of custom apps and digital experiences. Marketing technologist roles: v2.0.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

MAY 9, 2019

It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. This could be anywhere from a first SDR job focused on inbound, to a senior SDR calling on key accounts with 1-4 years of experience.

SQL 110

SQL Commission Customers Non-Profits 110

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. If your results continuously vary, you’re not in control. Handling objections.

Process 98

Process Product X-functional Objectives and Key Results 98

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You run a search.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional UX GTM Objectives and Key Results 88

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Whether your audience is a group of internal stakeholders or customers, data visuals can be a powerful tool to accelerate growth. Coordinate with sales to identify customer concerns.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Sales Hacker

APRIL 6, 2020

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Objective: Sales Development Representative : Book more qualified enterprise opportunities for your account executives… and promptly crush quota! Leveraging the Freemium Model to Book More Enterprise Meetings.

Meeting 92

Meeting Territory X-functional Objectives and Key Results 92

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Follow this 90-day plan to get the right things in place and start delivering results. From the CEO to the warehouse assistant, everyone understands the value of being customer-focused. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. Is your research targeted toward customers (as opposed to leads or the general public)?

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. CRM Trends for 2022.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Pointclear

NOVEMBER 7, 2011

After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. They just would not be able to understand our customers’ complex business challenges or handle direct interactions as well as we do.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. In this method, all the work is completed upfront and customer feedback is gathered afterward. It enables teams to learn from customer feedback and incorporate on-the-go improvements.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

SalesHandy

SEPTEMBER 17, 2020

64% of customers prefer email as the best mode of communication with the seller. A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. As your firm is expanding, I was wondering what strategies do you opt for {objective}?

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, we were able to [End Result], which led to [Positive Outcome]." What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Also make it a point to qualify your lead well – based on your ICP(Ideal Customer Profile).

B2B 98

B2B Cross-sell X-functional Follow-up 98

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result. Step #2: Create customer personas and write user stories. What do I do now? Plan for it!

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. can all benefit from a better idea of the customer. This post contains video, click to play].

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. Therefore, we view results with a different lens and make decisions slightly differently than tests in a pure lab setting.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Hubspot

SEPTEMBER 13, 2014

Your summary should include keywords that are relevant with your goals and objectives in your area of business. Simply hit the “X” next to the skill you would like to delete. Be sure the writer include specifics such as the results of your work together, sales increases or how your expertise was put to use.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Finally, you try customer interviews.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 23, 2019

One of your key tasks is to answer these questions effectively—on every page of your site. To do so, you have to: Assure visitors that they’re in the right place (always make it clear where they are). , the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

NOVEMBER 23, 2015

I wrote an article awhile back about customer surveys , and while both types of surveys fall under the broad category of ‘ qualitative research ,’ on-page surveys are different in their goals and execution. moves the mouse cursor next to the browser window closing X). What are the key pages on your site with a high exit percentage?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

SalesHandy

MARCH 21, 2023

Personalize your emails: When you say “Hey Mike” instead of “Hey Customer”, it makes a world of difference. All we want to know is how would that product help us I am investing X amount of money in it. I believe we can offer a customized solution that meets your specific needs. How has your experience been thus far?

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Do your negative research!

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78