Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customers 110

Customers B2B Start-ups CRM 110

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 124

Trust Customers Real Estate Technology 124

Anthony Cole Training

JUNE 7, 2024

This presents problems and opportunities for every bank. Client retention as well as new customer acquisition are the focus. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products.

Growth 278

Growth Customers Presentation Clients 278

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 129

Customers A/B testing Click Through Rate Legal 129

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Fast forward to the present, and we face a similar challenge. eBay uses visual search capabilities to help customers find products. Processing.

Customers 112

Customers Retail Price Technique 112

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 82

Sell Customers Contract Construction 82

Martech

JANUARY 2, 2025

One use case for web analytics data is reducing customer friction points. Dig deeper: Understanding customer entryand exit in event-based journeys Dont try to track everything Thoughtful event tracking doesnt mean tracking everything, because thats not the key to identifying friction points. Processing.

Customers 116

Customers Contact Presentation Service 116

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 104

Growth A/B testing Customers Referrals 104

Sales Pop!

DECEMBER 4, 2024

Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year. Be fully present wherever you are. The holidays are magical.

Launch 213

Launch Campaign Presentation Service 213

Closing Bigger

NOVEMBER 3, 2024

This level of customization ensures that important details never slip through the cracks. The post Excerpt from AI Keynote, “Amplifying Your MSP Growth with AI,” presented at ChannelNext West. It saves time and ensures no critical detail is lost, helping salespeople and managers stay efficient and productive.

Presentation 52

Presentation Growth CRM Meeting 52

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 66

Customers A/B testing Trust Click Through Rate 66

Martech

SEPTEMBER 11, 2024

The same can be said for buyers and customers. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. As I mentioned, visibility issues between sales and marketing systems did limit our ability to see all content.

B2B 133

B2B Campaign Represent Presentation 133

Sales Pop!

NOVEMBER 1, 2024

Sales teams can sponsor podcasts in genres and topics their ideal customers are already interested in. Conclusion The rise of AI-powered personalized podcast recommendations presents a valuable opportunity for sales teams looking to connect with niche audiences.

Niche 240

Niche CTR Click Through Rate Sales 240

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. Processing.

Government 130

Government Legal Consult Presentation 130

Martech

SEPTEMBER 4, 2024

The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. First seen.

Campaign 121

Campaign Promote Launch Gaming 121

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals.

Pipeline 129

Pipeline Gaming Price Contact 129

Partners in Excellence

NOVEMBER 15, 2024

They know everything about how our solutions improve productivity, reduce costs, drive growth, improve customer satisfaction. So how are we to become relevant and interesting to prospects and customers? It’s all about getting the customers to ask the questions! How do we incite customers to ask the questions?

Pitch 127

Pitch Prospecting Presentation Growth 127

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. However, this knowledge alone does not guarantee she will always use it in the company’s or customers’ best interests.

Consult 128

Consult Technology Technology Represent 128

Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer.

Territory 108

Territory Technology Technology Presentation 108

Iannarino

JULY 19, 2021

Presentation and Proposal. Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing. Presentation and Proposal. At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract.

Conversion 333

Conversion Clients Sales Presentation 333

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Drivers/motivators 123

Drivers/motivators Technique Price Trust 123

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 131

Objectives and Key Results Retail Finance Launch 131

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. Data visualization: Marketers can create compelling visualizations using R to present data insights to stakeholders.

A/B testing 120

A/B testing Campaign Technique Presentation 120

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Technology 117

Technology Technology Strategize Lead generation 117

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In fact, a study analyzing 100,000 successful sales presentations found that top sales reps spent 39% less time discussing features and technology. But that’s not what customers care about!

Pitch 130

Pitch Sales Retail Technology 130

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Search Engine Land

JULY 11, 2024

With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? Analyzing the data You can have all the data and research you ever dreamed of – but just having data doesn’t mean you truly understand your customers. Do you want to better understand the buyer journey?

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 135

Growth GTM B2B Strategize 135

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized.

Launch 109

Launch Presentation Lead generation Customers 109

Martech

JULY 22, 2024

is a mantra I frequently use during presentations and keynote addresses. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. By doing so, we are short-changing our clients/customers and ourselves.

Campaign 120

Campaign Manufacturing Technique Presentation 120

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. But Sandstone has to market it to the right customers, at the right time, and in the right way. Now Sandstone is ready to reach out to its targeted customers. But customer service calls are rising in tandem.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

SEPTEMBER 12, 2024

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. This is the feature that allows a unified view of front-end and back-end customer data. “How do we provide more value to our existing customers?” New capabilities within Oracle Unity.

Assembly Line 113

Assembly Line Contract B2C GTM 113

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Demos: See the software in action, usually with a product specialist and a seller present. In response, vendors have several strategies to get the product in front of prospects.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations.

A/B testing 100

A/B testing Niche CRM Price 100

Sales Gravy

OCTOBER 10, 2024

She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career.

Gaming 96

Gaming Cold Call Hospitality Commission 96