Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. years) than satisfied customers (3.4

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration. But look where that mindset led ClassPass.

Customers 132

Customers Price Up-sell Start-ups 132

Iannarino

JULY 16, 2021

Win customers away from your competition. The last thing on earth you should believe is that you only lost to a competitor because they had a lower price. Price is always a factor in deals, but it’s rarely the only factor. It’s worth knowing that your competitor positions their price as good enough. Learning to Win.

Price 319

Price Gaming CRM Clients 319

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 143

Customers Price Contact Campaign 143

SaaStr

MARCH 14, 2024

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. Do better here. In mobile, you have to, or folks are on to the next app.

Price 127

Price UX Up-sell Start-ups 127

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more.

B2B 131

B2B Customers Drivers/motivators Referrals 131

Iannarino

JUNE 29, 2021

Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The prospective customer was buying the product or service, so the competition was between each competitor’s product lines. Later Advantages: Pricing, Service, and Solutions.

Clients 343

Clients Price Technology Technology 343

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Veloxy

JUNE 17, 2021

Your customer relationship management software should already be measuring the following metrics. This particular metric is usually more relevant for SaaS companies and businesses that use subscription pricing models where customer lifetime value is the most important KPI for sales teams. Increase Opportunities.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month Pricing: Free trial with 25 free lead credits. Custom plan. Pricing: Free. Pricing: Lite plan: Free. That’s because, in the B2B space, the ideal customer is an organization, but you need to pitch your product to an individual decision-maker. LeadFeeder.

Prospecting 244

Prospecting Price CRM Pitch 244

ClickFunnels

NOVEMBER 18, 2021

You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product.

Price 241

Price Sales A/B testing Pitch 241

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

DECEMBER 8, 2021

A sales funnel is a process a person goes through from first hearing about your product to buying that product to becoming a repeat customer. You grab the potential customer’s attention. You get the potential customer interested in your product. Bottom of the funnel: customers. Middle of the funnel: leads. A video course.

Sales 263

Sales Lead generation Price Follow-up 263

ClickFunnels

NOVEMBER 15, 2021

Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Okay, so you managed to get the potential customer’s attention, now what?

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. “I call it another product feature and just like other product features, it changes what your customer’s behavior is.

Price 105

Price Growth Objectives and Key Results Cross-sell 105

SaaStr

DECEMBER 30, 2023

The rise of customer success as a new, empowered function. Human support remained imporant, at least for paying customers. Sometimes begrudgingly, but everyone has some level of human support, especially for larger customers. Customer Success has in many cases morphed into part of the sales team.

Customers 134

Customers Price Follow-up Technology 134

Salesforce

JUNE 10, 2024

The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. And that’s exactly what customers expect. What went wrong?

Customers 122

Customers Promote Campaign Price 122

SaaStr

NOVEMBER 19, 2024

This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. Most organizations lose around 10% of their revenue due to bad or poor customer experiences.

Customers 116

Customers Gaming Up-sell Service 116

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

FEBRUARY 21, 2024

ChatGPT Plus users and those with access to Team and Enterprise plans can explore custom GPTs developed by almost anyone. This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. What are ChatGPT plugins?

Customers 127

Customers UX Gaming Launch 127

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Certainly, breadth is good.

Territory 342

Territory Represent Sales Lead generation 342

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 130

Trust Customers Real Estate Technology 130

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! You offer the customer a more expensive and more valuable product.

Cross-sell 246

Cross-sell Sales Niche Price 246

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 120

B2B Cross-sell Customers GTM 120

ClickFunnels

DECEMBER 14, 2021

An ecommerce sales funnel is a series of web pages crafted to systematically convert visitors to an online store into paying customers. This is an example of what we call our Tripwire Funnel — it’s great for turning cold traffic (via ads) into paying customers. Eventually, I was able to build a customer avatar.

Launch 278

Launch Sales Price Start-ups 278

Iannarino

JUNE 18, 2021

But the price of a used car, just like anything else, is determined by the demand for it. It is impossible to offer you more for your old car, much as we would like to do so, but we can offer you many quality features that cannot be duplicated in any other car at or near the price of a new Chevrolet.” No more pushy sales tactics.

Objectives and Key Results 242

Objectives and Key Results Clients Price Sales 242

Martech

DECEMBER 18, 2024

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). ” Paranoid about the price. Fixing rather than buying new.

Price 105

Price Clients Drivers/motivators Technology 105

ClickFunnels

JULY 7, 2021

Here, we’re going to give you the tried-and-true sales techniques that top salespeople use to convert prospects into customers. It just works to systematically turn visitors into leads and leads into customers. Define Your Dream Customer. Who is your dream customer? 9 of them, to be exact. What demographic do you serve?

Technique 312

Technique Conversion Sales Trust 312

ClickFunnels

SEPTEMBER 12, 2021

A sales funnel is a process that is designed to guide the potential customer towards the sale, one step at a time. You get the attention of a potential customer. You convert the potential customer into a lead. Bottom of the funnel (customers). You convert that lead into a customer and then into a repeat customer.

Sales 255

Sales Up-sell Follow-up Price 255

Cerebral Selling

JANUARY 23, 2023

In sales, customer objections are a fact of life. Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing. While our price is higher than most, our mission is to deliver a high-touch, comprehensive solution that consistently exceeds our customer’s expectations.

Objection handling 216

Objection handling Cross-sell Price Up-sell 216

ClickFunnels

AUGUST 11, 2021

You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. A cheat sheet.

Lead generation 246

Lead generation Niche Price Promote 246

ClickFunnels

DECEMBER 19, 2021

A sales funnel is the process that a person goes through from first hearing about your business to becoming a paying customer to becoming a repeat customer. Middle of the Funnel: Potential Customers. Bottom of the Funnel: Existing Customers. You offer the potential customer your least expensive and least valuable product.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! It makes our jobs so much easier, the customer does most of the hard work! “It’s just so messy dealing with customers. They just want the customer to order. ” Success is less about new customer acquisition, success is really in retention and renewal.

Customers 127

Customers Sports Up-sell Growth 127

Martech

JUNE 13, 2024

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. It had already been implemented by Verizon’s consumer division.

Customers 111

Customers Angle Education Networking 111