Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. Yet too often, we and our customers misunderstand the elements around “value,” as a result, we fail to leverage value to it’s greatest impact.

Price 139

Price X-functional Presentation Represent 139

Sales Hacker

MAY 14, 2024

The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow. 46:33 – One thing that is working for Holly in go-to-market right now. 46:33 – One thing that is working for Holly in go-to-market right now.

GTM 115

GTM Price Customers B2C 115

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration. But look where that mindset led ClassPass.

Customers 132

Customers Price Up-sell Start-ups 132

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The second strategy was to compete based on products and services. Later Advantages: Pricing, Service, and Solutions.

Clients 343

Clients Price Technology Technology 343

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Veloxy

JUNE 17, 2021

The results of the equation reflect the health of the business, the overall effectiveness of the sales teams as well as where your sales team can increase sales productivity to impact revenue goals. Your customer relationship management software should already be measuring the following metrics. Calculating Sales Velocity.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 143

Customers Price Contact Campaign 143

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. It will make your product better and easier to use, if nothing else. But with everyone discussing PLG, there just isn’t enough discussion in B2B of Product-Led Retention. Or at least, they hoped so.

Product 128

Product Growth B2C Contract 128

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

ClickFunnels

NOVEMBER 15, 2021

Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Learn more: “9 Creative Ways To Effectively Promote A Product Online”.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

ClickFunnels

NOVEMBER 18, 2021

You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product.

Price 241

Price Sales A/B testing Pitch 241

ClickFunnels

DECEMBER 8, 2021

A sales funnel is a process a person goes through from first hearing about your product to buying that product to becoming a repeat customer. You grab the potential customer’s attention. You get the potential customer interested in your product. Bottom of the funnel: customers. An email course.

Sales 263

Sales Lead generation Price Follow-up 263

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more. Ease of use.

B2B 131

B2B Customers Drivers/motivators Referrals 131

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month Pricing: Free trial with 25 free lead credits. Custom plan. Pricing: Free. This enables you to notice when a company that is in your target audience checks out your product and jump on the opportunity by reaching out to them immediately. Teams plan: custom.

Prospecting 244

Prospecting Price CRM Pitch 244

ClickFunnels

DECEMBER 14, 2021

An ecommerce sales funnel is a series of web pages crafted to systematically convert visitors to an online store into paying customers. This is an example of what we call our Tripwire Funnel — it’s great for turning cold traffic (via ads) into paying customers. What other products/services do they use? What are their hobbies?

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

JULY 7, 2021

Here, we’re going to give you the tried-and-true sales techniques that top salespeople use to convert prospects into customers. It just works to systematically turn visitors into leads and leads into customers. The Tripwire Funnel for selling products…. Define Your Dream Customer. Who is your dream customer?

Technique 312

Technique Conversion Sales Trust 312

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! You offer the customer a more expensive and more valuable product.

Cross-sell 246

Cross-sell Sales Niche Price 246

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Trust is a big deal with customer support. One SaaStr fan asked what role company employees play with AI and providing accuracy to customers. “95% Why wouldn’t you do it?

Price 121

Price X-functional Growth B2B 121

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. We have three pricing plans: The ClickFunnels plan costs $97/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

ClickFunnels

SEPTEMBER 12, 2021

Yet, when you are the one doing the selling, it’s incredibly easy to forget this process, go for the sale immediately, then wonder why no one is buying your product. That’s why the typical way people sell products online is by driving traffic directly to the sales page. You get the attention of a potential customer. Elmo Lewis.

Sales 255

Sales Up-sell Follow-up Price 255

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?

Price 109

Price Growth Objectives and Key Results Cross-sell 109

ClickFunnels

DECEMBER 19, 2021

A sales funnel is the process that a person goes through from first hearing about your business to becoming a paying customer to becoming a repeat customer. Middle of the Funnel: Potential Customers. You get them interested in your product. Bottom of the Funnel: Existing Customers. leads per day).

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

AUGUST 11, 2021

You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product.

Lead generation 246

Lead generation Niche Price Promote 246

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Sponsored Brands.

Customers 103

Customers Sell Campaign Engineering 103

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 136

Product Contract Drivers/motivators SQL 136

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. It typically involves gathering information from the customers who chose to do business with the company and those who chose not to. What did the customer think of our competitors?

Process 244

Process Objectives and Key Results Sales Up-sell 244

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Does skimming the surface of customers’ information grant any worthwhile insights?

Territory 342

Territory Represent Sales Lead generation 342

Salesforce

JUNE 10, 2024

The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. And that’s exactly what customers expect. What went wrong?

Customers 122

Customers Promote Campaign Price 122

SaaStr

NOVEMBER 19, 2024

Most startup companies in earlier stages don’t have the most mature product. While differentiating your product against the competition is important, you have to differentiate yourself elsewhere as you build your company. This is where customer success comes in. This will naturally build trust with your customers.

Customers 116

Customers Gaming Up-sell Service 116

SaaStr

DECEMBER 30, 2023

The rise of the SDR and productizing outbound and qualifying inbound with humans. The rise of customer success as a new, empowered function. Human support remained imporant, at least for paying customers. Sometimes begrudgingly, but everyone has some level of human support, especially for larger customers.

Customers 135

Customers Price Follow-up Technology 135

ClickFunnels

DECEMBER 13, 2021

A lead is a potential customer who has: Expressed an interest in your business. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact details (typically their email addresses). Buy your product. What Is a Lead? Given you their contact details. Open your emails.

Lead generation 263

Lead generation Promote Contact Campaign 263

Search Engine Land

FEBRUARY 21, 2024

ChatGPT Plus users and those with access to Team and Enterprise plans can explore custom GPTs developed by almost anyone. This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. What are ChatGPT plugins?

Customers 127

Customers UX Gaming Launch 127

Cerebral Selling

JANUARY 23, 2023

In sales, customer objections are a fact of life. Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing. While our price is higher than most, our mission is to deliver a high-touch, comprehensive solution that consistently exceeds our customer’s expectations.

Objection handling 216

Objection handling Cross-sell Price Up-sell 216

ClickFunnels

OCTOBER 12, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Meaning: Someone who hasn’t expressed an interest in your product or service but whose contact details you have somehow obtained isn’t a lead (e.g. Impress the potential customer and they will be open to checking out your premium offers.

Lead generation 244

Lead generation Contact Contract Price 244

ClickFunnels

NOVEMBER 21, 2021

A sales funnel is a process through which a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. You get the potential customer’s attention. You get the potential customer interested in your product. Bottom of the funnel – customers.

Pitch 256

Pitch Sales Lead generation Niche 256