Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. “We spoke to the customer a number of times and identified their key issues.

Customers 207

Customers Objectives and Key Results Objection handling Drivers/motivators 207

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JUNE 20, 2024

Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively. Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first. Without a foundation in clear objectives (i.e.,

Strategize 111

Strategize Niche Technology Technology 111

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Customers 120

Customers Strategic planning Strategize Appointment 120

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 147

Customers Referrals Clients Strategize 147

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Trust 133

Trust Customers Healthcare Service 133

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 139

Customers Contract Consult Electrical Engineering 139

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound.

Customers 131

Customers Angle Strategize Trust 131

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Certainly, breadth is good.

Territory 342

Territory Represent Sales Lead generation 342

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At she said to MarTech.

Product 130

Product Customers Territory Strategize 130

Martech

FEBRUARY 16, 2024

Engaging today’s customers is like trying to hit a moving target. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement. Collect and integrate diverse data types to build comprehensive customer profiles.

Customers 128

Customers Objectives and Key Results Technology Technology 128

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? This results in what I would call “random acts of AI.”

Profit margin 133

Profit margin Objectives and Key Results Strategize Legal 133

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. What if your B2B buyer has a set of pain points that needs your attention before you can process the pain points you are accustomed to resolving ?

B2B 276

B2B Contact Clients Entertainment 276

Veloxy

NOVEMBER 15, 2022

It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. A 50% reduction in time wasted during sales processes due to mature prospecting. Build an ideal customer profile.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. This journey unfolds in three key stages: Awareness: The potential customer realizes they have a problem and begins searching for solutions.

Customers 132

Customers Education A/B testing Service 132

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Iannarino

AUGUST 5, 2021

Unfortunately, neither the legacy approaches to sales you have been taught nor the linear sales process you are following were designed to create value for your client, beyond forcing them to confess that they have a problem, pain points, and are in need of a solution.

Clients 338

Clients Meeting Conversion Strategize 338

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Customers 124

Customers Campaign Repeat business Referrals 124

Veloxy

NOVEMBER 30, 2023

Highlighting the enduring significance of in-person interactions in the sales process. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. Making them more agile and responsive in the field.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

SaaStr

JULY 18, 2024

How can you bridge the gap between sales and tech to drive customer success? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective. It’s a CTO motion.

Customers 121

Customers Trust Engineering Strategize 121

Veloxy

JUNE 20, 2024

I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency. Mobile CRM Apps Mobile CRM apps are designed to help sales teams manage their customer relationships and sales processes on the go.

CRM 246

CRM Product Sales Pipeline 246

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures. Time tracking.

Objectives and Key Results 119

Objectives and Key Results Strategize Follow-up Technology 119

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. They offer beginner-friendly content aimed at helping novices understand the sales process and develop their skills.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

NOVEMBER 19, 2024

As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05)

GTM 97

GTM Process Strategic planning Drivers/motivators 97

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 127

Growth Entertainment Sports Strategize 127

Martech

AUGUST 7, 2024

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

Objectives and Key Results 128

Objectives and Key Results Campaign Strategize Retail 128

Martech

JULY 29, 2024

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

Technology 126

Technology Technology Strategize Lead generation 126

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Consideration By now, your potential customers are evaluating their options. Customer testimonials. This can make potential customers think, “Hey, that sounds like me!”

Customers 122

Customers Education Objectives and Key Results Territory 122

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). If there is an overlap, does it hinder processes (e.g.

Strategize 124

Strategize Technology Technology Growth 124

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 133

Strategize User Experience High impact Construction 133

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience.

Campaign 123

Campaign Strategic planning Strategize Promote 123

Iannarino

JULY 7, 2021

Your dream client expects you to know how to help them and what that process should look like. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The single factor your contact is allowed to consider is how valuable they found the conversation. How Will You Open the Call? The Middle Game.

Sell 334

Sell Cold Call Contact Clients 334

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. OpenAI has Custom GPTs Anthropics Claude has projects.

Angle 133

Angle Objectives and Key Results Education Strategize 133

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. There are sections of this guide that presumes you’re using Veloxy Sales AI Software for Salesforce, which easily and automatically accelerates sales by predictably optimizing customer engagement. What is Sales Acceleration? No need to fret.

Sales 290

Sales Quota Up-sell B2B 290

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137