Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 119

GTM Product Cross-sell Profit margin 119

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customers 120

Customers B2B Start-ups CRM 120

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. What is their gender (if relevant to your product)?” Are they users of my product category?” “Are How much is a random person worth to your business?

Customers 122

Customers Gaming Territory Technique 122

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

Customers 126

Customers Retail Represent Contact 126

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 116

Customers A/B testing B2C Cross-sell 116

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 101

Customers Contact Service Represent 101

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 118

Cross-sell Customers UX A/B testing 118

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers 116

Customers Campaign Launch Networking 116

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers 125

Customers GTM Launch Campaign 125

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Customers 144

Customers B2C Service Clients 144

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Sponsored Brands.

Customers 103

Customers Sell Campaign Engineering 103

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

GTM 105

GTM Product Legal Launch 105

Martech

OCTOBER 9, 2024

With Video Remixing, you can transform product tutorials, webinars and other long videos into shareable shorts for social posts, blogs, emails and ads — all without complex video editing software. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 128

Product Real Estate CRM Pipeline 128

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

A/B testing 126

A/B testing Customers Education Growth 126

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Finance 124

ClickFunnels

JULY 7, 2021

Here, we’re going to give you the tried-and-true sales techniques that top salespeople use to convert prospects into customers. It just works to systematically turn visitors into leads and leads into customers. The Tripwire Funnel for selling products…. Define Your Dream Customer. Who is your dream customer?

Technique 312

Technique Conversion Sales Trust 312

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The second strategy was to compete based on products and services. The competition was over trust and reputation.

Clients 343

Clients Price Technology Technology 343

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

AUGUST 6, 2021

Simply put, a discovery call is the first conversation a rep has with a prospect after they show initial interest in a product. If you continue to impart info on your services and products without a discovery call, then you’re most likely wasting both you and the buyer’s time. Read up more on how to attract customers remotely.

Cold Call 328

Cold Call Pipeline Prospecting Follow-up 328

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

ClickFunnels

NOVEMBER 22, 2022

Send emails, create and sell courses, build an eCommerce store, brand and customize your website, start a membership program, take payments, buy domains, and tons more. Want to create and sell info products like online courses? Many ClickFunnels users sell high-ticket services or products. You can get a free trial here ).

A/B testing 52

A/B testing Niche CRM Up-sell 52

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. It typically involves gathering information from the customers who chose to do business with the company and those who chose not to. What did the customer think of our competitors?

Process 244

Process Objectives and Key Results Sales Up-sell 244

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. This is why open ended questions are great for gathering information and understanding the needs, wants, and pain points of a customer.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

MAY 30, 2024

This evolution has made cold outreach more targeted and data-driven, allowing us to connect with potential customers more effectively. One of the main benefits is its ability to generate new leads and expand our customer base. When we engage with potential customers, we can learn about their pain points, preferences, and objections.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

AUGUST 10, 2021

When used correctly, it can help boost productivity, automation, and overall efficiency. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement. This also ties with the ability of AI to provide meaningful customer information. 3: Uncovering Customer Trends.

Process 328

Process Sales Technique Pipeline 328

Iannarino

SEPTEMBER 8, 2023

Many of these battle cards provide a company overview and identify the stakeholders involved in the purchase, the target customers, industry opportunities, product features, competitor analysis, responses to common objections, and success stories.

Prospecting 285

Prospecting Sell Product Customers 285

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

JANUARY 18, 2023

Offering in-person meetings, performing product demos in front of prospects, attending professional events, and engaging in door-to-door selling can help your sales team stand out in this increasingly digital environment. The purpose of field sales is to meet customers where they are. Here are the top four: 1.

Territory 246

Territory CRM Represent Lead generation 246