Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them.

Strategize 124

Strategize B2B Legal Launch 124

Martech

FEBRUARY 1, 2024

Generate custom, branded visuals. Your new customer service agent Finally, expect chatbots to proliferate the messaging side of social platforms as brands seek to offer personalized, real-time interactions for customers wanting support. Who better to provide a product recommendation than a trusted friend or neighbor?

Strategize 143

Strategize Trust Launch Retail 143

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. Someone arriving via a PPC ad may have a more immediate interest in your product or service if you’re running those types of ads.

Strategize 119

Strategize A/B testing GTM Campaign 119

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Strategize 136

Strategize B2B B2C Trust 136

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 119

GTM Product Cross-sell Profit margin 119

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 119

Product Objectives and Key Results Strategize Technology 119

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems.

Customers 147

Customers Referrals Clients Strategize 147

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

Martech

JUNE 21, 2024

Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional? Now, who drives it?

CRM 126

CRM Product Customer Relationship Management Relationship Management 126

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge.

GTM 105

GTM Product Strategize Drivers/motivators 105

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Customers 120

Customers Strategic planning Strategize Appointment 120

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 133

Trust Customers Healthcare Service 133

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. This journey unfolds in three key stages: Awareness: The potential customer realizes they have a problem and begins searching for solutions.

Customers 132

Customers Education A/B testing Service 132

Martech

JANUARY 5, 2024

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. While this is technically correct, it bifurcates the view of the customer.

Prospecting 128

Prospecting Customers Cross-sell Objectives and Key Results 128

Martech

FEBRUARY 16, 2024

Engaging today’s customers is like trying to hit a moving target. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement. Collect and integrate diverse data types to build comprehensive customer profiles.

Customers 128

Customers Objectives and Key Results Technology Technology 128

Iannarino

AUGUST 5, 2021

Sadly, none of the things your marketing department or product managers would have you share can reach the right level of value for a first meeting. But strategic decisions require more communication, more sense-making, and more certainty, so they call for salespeople who are truly consultative. What Did Your Dream Client Learn?

Clients 338

Clients Meeting Conversion Strategize 338

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 121

Product Trust GTM Growth 121

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 139

Customers Contract Consult Up-sell 139

Martech

OCTOBER 9, 2024

With Video Remixing, you can transform product tutorials, webinars and other long videos into shareable shorts for social posts, blogs, emails and ads — all without complex video editing software. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 128

Product Real Estate CRM Pipeline 128

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Consideration By now, your potential customers are evaluating their options. Customer testimonials. This can make potential customers think, “Hey, that sounds like me!

Customers 122

Customers Education Objectives and Key Results Territory 122

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . trillion in annual global productivity. Understanding the customer. Campaign creation and deployment.

Customers 124

Customers Campaign Repeat business Referrals 124

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

NOVEMBER 15, 2022

Before starting, you should know that: ABS strategies only work if there is a company-wide buy-in that covers sales, marketing, and customer care. go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. Build an ideal customer profile. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

SaaStr

JULY 18, 2024

How can you bridge the gap between sales and tech to drive customer success? Sarah Polan, EMEA Field CTO at HashiCorp, and Louise Fellows, VP NEMEA at HashiCorp, explore the relationship between Field CTO and sales to help you understand why it exists and how you can leverage this relationship when you have a highly technical product.

Customers 121

Customers Trust Engineering Strategize 121

Iannarino

MARCH 2, 2023

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 276

B2B Contact Clients Entertainment 276

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. Where are the bottlenecks?

Profit margin 133

Profit margin Objectives and Key Results Strategize Legal 133

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Strategize 133

Strategize User Experience High impact Construction 133

Iannarino

MAY 2, 2024

Nurture Customer Relationships in Sales Environments : In a world where sales strategies lean toward transactions, fostering strong customer connections sets you apart. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Your triumph hinges on these relationships.

Clients 199

Clients B2B Contact Follow-up 199

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” ” True value isn’t just a sales bump.

Growth 127

Growth Entertainment Sports Strategize 127

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood? In your inbox.

Campaign 117

Campaign Customers Technique Strategize 117

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Finance 124

SaaStr

MAY 30, 2024

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. You want customers to understand the product and pricing and start using it on their own. The last is product-led.

Cross-sell 121

Cross-sell Customers Pitch Drivers/motivators 121

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

Product 119

Product Government Healthcare Growth 119