Search Engine Land

SEPTEMBER 3, 2024

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promote 67

Promote Campaign Networking Presentation 67

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 108

Customers Contact Service Represent 108

Sales Pop!

JANUARY 10, 2022

In today’s customer-centric world, customer experience is everything. The Correlation Between Customer Experience and Sales Success. Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after.

Customers 241

Customers Repeat business Promote Referrals 241

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Sales Pop!

FEBRUARY 16, 2022

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. Undoubtedly, that can only come from sustaining customers. Get to Know Your Customers. Increased Retention of Customers.

Customer Relationship Management 238

Customer Relationship Management Relationship Management CRM Customers 238

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Advertisers will be able to highlight multiple competitive promotions (e.g., Key features: Dynamic sourcing of offer details from the ad’s website URL. Why we care.

Click Through Rate 94

Click Through Rate Customers Promote Conversion 94

Martech

SEPTEMBER 4, 2024

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

Campaign 118

Campaign Promote Launch Gaming 118

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Promote 112

Promote Trust Referrals Service 112

Sales Hacker

JANUARY 7, 2025

Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. On how those customers are buying, who are the trust advisors? I like what you say about making sure the market is pulling you. Okay, let’s go on invest.

GTM 117

GTM Sell Customers Cold Call 117

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers. Promotional emails sent to unengaged customers. Customers love them because they show their behavior.

Promote 117

Promote Clients Service Consult 117

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

Retail 122

Retail Launch Appointment Promote 122

Sales Pop!

MARCH 12, 2025

The minute you focus on valuable opportunities such as courses, webinars, or interactive training, you build your brand as an authority and keep potential customers engaged. Decreases Customer Acquisition Cost : Educated leads take less time to convert. This is why integrating elearning platforms in lead generation process is crucial.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. Benchmarking for CX. Multichannel feedback collection. Many integrations.

Launch 112

Launch Promote Price Customers 112

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. Promotional SMS messages communicate a special offer or a new product to consumers.

Legal 121

Legal Campaign Promote Contact 121

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Best case, your happy customers buy more from you. And perhaps most important, move on from mediocre customer success folks. You need the team sharp to retain your customers in 2025. Promote your best, and give extra grants to the best.

E-commerce 113

E-commerce Healthcare Promote Launch 113

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. Feature customer testimonials or user-generated content. Invitations to join your community or customer success stories.

High impact 103

High impact Click Through Rate Non-Profits Promote 103

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 111

Launch Pitch Represent B2B 111

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 63

Customers A/B testing Trust Click Through Rate 63

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers). Processing.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 122

Promote Represent Technology Technology 122

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? You will have a culmination of quantitative and qualitative data – not to mention data ownership and customization.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Salesforce

OCTOBER 1, 2024

Retail Holiday Planning The 2024 Retail Holiday Planning Guide The Connected Shoppers Report How to Transform the Retail Customer Experience Stay in the Know with Quarterly Shopping Data Move away from Ouija-board forecasting Retail Halloween stock changes every year, especially when it comes to costumes.

Retail 105

Retail Promote Sales Follow-up 105

SaaStr

DECEMBER 20, 2024

Providing a direct pulse on customer and market sentiment. By proxy of overseeing a team of 7-10 sales reps, your frontline managers should have an acute pulse of the customer as well as the macroeconomic environment. Enabling and coaching reps on product positioning, systems, and ICP. Sales methodology reinforcement.

Pitch 104

Pitch Promote Sales Pipeline 104

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Optimizing non-Google properties.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Campaign 111

Campaign Strategic planning Strategize Promote 111

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Ultimately, you want to get in front of the customer early in the purchase process to start a dialogue with them. We must promote the content when it is created.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Iannarino

SEPTEMBER 22, 2023

One office store used the “easy button” in their promotions. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. They even had easy buttons available for purchase in their stores.

Sell 312

Sell Promote B2B Clients 312

Sales Pop!

OCTOBER 21, 2024

Discounts and promotions can lure you into buying items you wouldn’t typically need, or in quantities that are impractical. 1) Take Advantage of Loyalty Programs and Special Offers Today, grocery stores are increasingly relying on loyalty programs to reward regular customers.

Price 130

Price Sales Promote Up-sell 130

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Service 147

Service Customers CRM Campaign 147

Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Retailers have historically relied on customizing generic ERP solutions, said SAP in a release.

Retail 105

Retail Launch Territory Promote 105

Heinz Marketing

SEPTEMBER 10, 2024

Incorporating joy into a business strategy is not just a feel-good initiative; it’s a powerful driver of all the elements a business needs to succeed: engaged employees, creativity and innovation, better customer experiences, lower turnover, fewer sick days and—ultimately—higher profits. Promote work-life balance.

B2B 107

B2B Drivers/motivators Healthcare Promote 107

SaaStr

FEBRUARY 24, 2025

Libby Stangle, Vice President of Customer Success, Prismatic Libby Stangle leads Prismatic’s customer success organization, where she’s pioneered new approaches to seamless sales-to-CS handoffs. The Sales Cycle Evolution: Buyers Come Pre-Loaded The traditional 6-9 month enterprise sales cycle is dying.

Customers 69

Customers Promote B2B Closing 69

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Content complexity: If your marketing strategy involves complex content that requires frequent updates (like seasonal collections or promotions), a CMS is crucial for managing that content effectively.

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113