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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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13 Unconventional Landing Page Strategies To Increase Conversions

ConversionXL

These pages are meant to bridge specific gaps, so without that consideration, you’ll be creating extra real estate without seeing any real results. This may not seem like a lot, but considering only 11% of all subscriptions come from more common real estate the post page sidebar, this page starts to make more sense.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Product pages and landing pages have the same goal: converting the user into a customer. Everything is built around that, including: Customized information. Customized information like this is a hallmark of single-purpose landing pages. Notice how the product photograph—however striking—doesn’t take up much real estate?

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., Those have almost always earned that real estate with lots of engagement. mortgage rates). Gauge the (non-sponsored) articles in the prime positions.

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7 key 2024 search trends to watch and 3 top priorities

Search Engine Land

Survey your customers and ensure content and UX align with the strategy. You also should give your customers personalized experiences based on who they are, what they are looking for and where they are coming from. That means optimizing the customer journey across various channels and content types: Videos. Be everywhere.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

Essentially, it’s the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. 78% of those that do not currently use real-time personalization told Evergage they plan to start within the next 12 months. But personalization is on the rise.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

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