Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 112

Customers Contact Service Represent 112

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

Engineering 113

Engineering Sell Technical Sales B2B 113

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!! It makes our jobs so much easier, the customer does most of the hard work!

Customers 126

Customers Sports Up-sell Start-ups 126

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 126

Trust Customers Real Estate Technology 126

SaaStr

NOVEMBER 3, 2024

The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. Maybe not epic, but really a sales leader I looked up to. He’s done selling, and probably, being curious. The email to me was: “What do they do again?” And the talk.

Sell 113

Sell Up-sell Sales Start-ups 113

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Partners in Excellence

FEBRUARY 21, 2025

What did the response mean to the customer?” If you look at many of the popular selling methodologies, they are all focused on conversations–SPIN, Consultative Selling, Value Based Selling, GAP, MEDDIC, Challenger and others. Most importantly, in complex B2B buying, our customers are looking for conversations.

Customers 95

Customers High impact Gaming B2B 95

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges.

Conversion 78

Conversion Customers Gambling B2C 78

Veloxy

DECEMBER 14, 2022

Back in 2018, Salesforce discovered that sales reps were only spending 34% of their time selling (707 hours a year). Salesforce just found that salespeople are only spending 28% of their time selling. That’s a stunning 125 hours of less selling time than in 2018 ! Customers love your energy, and so do your colleagues.

Quota 246

Quota Sell CRM Contact 246

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B 135

B2B X-functional Cross-sell B2C 135

Understanding the Sales Force

NOVEMBER 1, 2024

This year, much like when I was growing up, the leaves turned in mid-October and had mostly fallen from the trees by the end of October. A lot of sales leaders and their salespeople believe that sales cycles are determined by their industry, or are specific to the industries they sell to. Long Foliage Cycle. Short Foliage Cycle.

Objectives and Key Results 140

Objectives and Key Results Consult Sales Government 140

SaaStr

JANUARY 4, 2025

Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060. How Can I Get Them To Work Harder Here? You have to start over. His answer, too: No. start over.

Cold Call 109

Cold Call Customers Start-ups Meeting 109

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. What is cross-selling in sales? Lets dive in.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell 75

Sell Relationship building Trust Networking 75

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Customers don’t want to talk to us, because we don’t talk to them about what they care about. Our focus is purely on the numbers.

Gaming 121

Gaming Up-sell Quota Pitch 121

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? Bonus: the whole approach is customer-first. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Sales Gravy

APRIL 8, 2025

Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. Thats where consultative selling comes in, but only if you do it right. It reveals the real issues.

Consult 58

Consult Sell Clients Pitch 58

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. But Sandstone has to market it to the right customers, at the right time, and in the right way. Now Sandstone is ready to reach out to its targeted customers. Does this company exist?

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. million, up 23% compared to Q1 ’23. Many industries go through this.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Partners in Excellence

NOVEMBER 5, 2024

We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions. If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry.

Represent 124

Represent Up-sell High impact Gaming 124

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. 1-24, up 11.4% billion, up 13.4% billion, up 16.8%

Sports 125

Sports Retail Start-ups Up-sell 125

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

JULY 25, 2024

Each member may have up to 15 interactions with each vendor under evaluation. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services). Here are a few examples.

B2B 132

B2B Legal CRM Lead generation 132

Sales Gravy

APRIL 6, 2025

We are coming off of a week that can only be described as a stock market bloodbathamping up uncertainty and making selling even harder. Starting today, selling just got even harder. You Must Sell Better During Times of Uncertainty To win consistently, during times of uncertainty you must sell better. No mistakes.

Sell 58

Sell Appointment Government Finance 58

Partners in Excellence

NOVEMBER 21, 2024

How we reduce our selling cycle. How we reduce the time we need to spend doing research on our customers. And AI has amped it up to another level. It will send emails to customers and manage the responses. We are even seeing AI Agents conducting the meetings for us, so we don’t even have to show up.

Objection handling 126

Objection handling Technology Technology Up-sell 126

Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 112

GTM Product Cross-sell Profit margin 112

Sales Gravy

APRIL 10, 2025

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Youre hoping your sequence will nurture your prospect into buying without you having to actually sell. Follow-up calls. Most reps send five emails and give up.

Closing 90

Closing Objection handling Cold Call Contract 90

Sales Pop!

JUNE 19, 2024

Mindful Selling No one knows what a prospective client may want unless we ask, and the asking evolves into a growing Q&A session upfront. In contrast, it is best if you allow the prospect to speak 60% of the time and you only take up 40% of the allotted time. Worse, it harms career growth and the company’s bottom line.

Sell 173

Sell Appointment Account management Represent 173

Veloxy

DECEMBER 21, 2021

One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Did you know that most salespeople spend over 60% of their time not selling. How much more could one of your reps sell with an additional 300+ selling hours a year? inbox activity, content engagement, etc.).

Tradeshows 348

Tradeshows Contract Sales Contact 348

Martech

SEPTEMBER 12, 2024

This is the feature that allows a unified view of front-end and back-end customer data. In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” A unified view of B2B buying and selling. .” ” Pinkerton asked.

Assembly Line 115

Assembly Line Contract B2C GTM 115

Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122