Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers 108

Customers Campaign Launch Networking 108

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 114

Customers Objectives and Key Results Cross-sell Follow-up 114

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 111

Customers Contact Service Represent 111

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers 117

Customers GTM Launch Campaign 117

Martech

AUGUST 1, 2024

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. This is an important distinction and, as described earlier, a reason why customer research is not very accurate.

Customers 118

Customers Construction Presentation Trust 118

Salesforce

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy. Poor customer service is the number one reason customers leave.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. At the same time, if everyone starts doing it, it will soon be table stakes.

Customers 144

Customers B2C Service Clients 144

Partners in Excellence

MARCH 5, 2025

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

Customers 100

Customers GTM Conversion Meeting 100

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 125

Trust Customers Real Estate Technology 125

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

A/B testing 118

A/B testing Customers Education Growth 118

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Products should be the starting point for almost every Amazon ad strategy for products sold through the Amazon marketplace. Custom image. Brand logo.

Customers 103

Customers Sell Campaign Engineering 103

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! It makes our jobs so much easier, the customer does most of the hard work! “It’s just so messy dealing with customers. They start/stop, wander all over the place, shift priorities! They want to buy digitally, so make sure you serve up the right stuff.

Customers 127

Customers Sports Up-sell Start-ups 127

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’

Customers 124

Customers Networking UX Engineering 124

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. This allows you to recycle content effectively and boost SEO without starting from scratch.

Objectives and Key Results 245

Objectives and Key Results Healthcare Education Sales 245

SaaStr

JANUARY 4, 2025

Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. I think most agree, behind closed doors, theres only one answer: start over. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060. start over.

Cold Call 111

Cold Call Customers Start-ups Meeting 111

Partners in Excellence

FEBRUARY 21, 2025

What did the response mean to the customer?” But what happens when we start to think about conversations, rather than questions and answers? Most importantly, in complex B2B buying, our customers are looking for conversations. Can you hold up your end of the conversation?

Customers 97

Customers High impact Gaming B2B 97

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% And, not only have they started earlier than previous years, but many are comparison shopping and looking to take advantage of the best deals. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. 1-24, up 11.4%

Sports 124

Sports Retail Start-ups Up-sell 124

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The

Campaign 120

Campaign Start-ups Follow-up Customers 120

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. Start by identifying your goals (e.g.,

Customer Relationship Management 124

Customer Relationship Management Campaign Relationship Management Lead generation 124

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. But where to start? 4 use cases for applying AI to marketing 1.

User Experience 138

User Experience Consult Start-ups Price 138

Martech

SEPTEMBER 6, 2024

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. These trends are already starting to reshape our industry at lightning speed.

Negotiate 128

Negotiate Campaign Strategic planning Start-ups 128

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. Market more effectively with AI Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. To start, it needs to segment its audience. Does this company exist?

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

SEPTEMBER 20, 2024

These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. Processing.

Profit margin 128

Profit margin Objectives and Key Results Strategize Legal 128

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder. Tighten up that ICP.

Campaign 111

Campaign Launch Start-ups Growth 111

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? Stay up to date on what’s new Keep up with the latest trends and tools, like changes in digital marketing or new customer tools. You’re not alone.

CRM 106

CRM Technique Finance Start-ups 106

Salesforce

OCTOBER 2, 2024

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. This can help make customers feel special and boost long-term loyalty.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Sales Pop!

FEBRUARY 3, 2025

Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases. Customization is something you can take from the insurance example. Customers dont like paying for things they dont need, and allowing customers to tweak their subscriptions can result in a more satisfied customer base.

Drivers/motivators 168

Drivers/motivators Consult Sales Service 168

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Customer success mined quarterly business reviews (QBRs) for speakers. The result?

Strategize 115

Strategize Angle Territory Sports 115

Martech

SEPTEMBER 5, 2024

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Email: Business email address Sign me up!

Launch 107

Launch B2B Start-ups Service 107

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 118

Appointment Follow-up Contact Start-ups 118

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 115

Launch Pitch Represent B2B 115

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Last year was no exception.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. They were eager to start. Just dump in the data, the customer didn’t have to clean it up much, we could do that. And this is where the problems started arising.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

JULY 11, 2024

Pull data on 10 accounts to start. Dig deeper: Why B2B brands must focus on orchestrating meaningful customer engagement Understanding the real meaning behind engagement Analyzing your engagement data will help you understand if the audience is interested in your brand, solution or just what was offered. The signal becomes insight.

B2B 134

B2B Cross-sell Drivers/motivators Pipeline 134

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. It’s clear that the AI hype is driving action, but the rush to adopt it is exposing several gaps, starting with a lack of understanding. Are you getting the most from your stack?

Technology 139

Technology Technology Education Follow-up 139