Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 131

A/B testing Strategic planning Campaign Strategize 131

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Guide strategic decision-making. .” Anticipating customer behavior to drive personalization. Improved customer loyalty.

Strategic planning 91

Strategic planning Campaign Strategize Launch 91

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. Come up with a plan that will finish the year strong.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 98

Minimum Viable Product Strategic planning Territory E-commerce 98

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Strategic partnership 128

Strategic partnership Strategic planning Represent Sports 128

Sales Hacker

NOVEMBER 19, 2024

As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. 24:20) Designing effective sales compensation plans. (32:33) 9:41) Challenges in aligning different go-to-market functions. (14:12)

GTM 116

GTM Process Strategic planning Drivers/motivators 116

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

B2B 104

B2B CTR Click Through Rate Strategic planning 104

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Hyper-personalization at scale With AI’s ability to analyze vast amounts of data and generate tailored content, we’re entering an era where every customer interaction can be uniquely personalized.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Martech

APRIL 2, 2025

Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Focus on leveraging AI agents to enhance the buyer experience AI agents can improve the customer experience and enable more self-directed purchasing journeys.

B2B 78

B2B GTM Government Strategic planning 78

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Slower Time-to-Market : Learning curves can delay launch plans.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Salesforce

AUGUST 15, 2024

Keep an eye on your financial progress, get a better understanding of your customer’s behavior, and use dashboards to track key performance indicators (KPIs) — all in real time. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. Back to top. )

Product 83

Product E-commerce CRM A/B testing 83

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Customers 107

Customers Strategic planning Strategize Appointment 107

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Assess your AI adoption readiness One of the questions often asked by customers as they embark on their AI journey is, “Where do I start?” Seek input from employees, customers, and partners to shape the implementation strategy.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Minimum Viable Product 141

Minimum Viable Product Customers Strategic planning Manufacturing 141

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 139

Customers Contract Consult Up-sell 139

Salesforce

SEPTEMBER 3, 2024

Without the ability to scale, you risk falling behind as customer demands and market conditions evolve. But what does it take to build a scalable business that can handle growth without sacrificing performance or customer satisfaction? If they aren’t, you risk performance slowdowns, system outages, lost revenue, and unhappy customers.

Strategic planning 69

Strategic planning Growth Technology Technology 69

Tibor Shanto

OCTOBER 11, 2021

That is one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team and the larger community. Warren Coughlin helps principled entrepreneurs build a Business That Matters. He’s also the founder and host of the podcast “The Business That Matters Spotlight”.

Strategic planning 144

Strategic planning Pitch Strategize Presentation 144

Martech

FEBRUARY 24, 2025

Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. We’re already seeing early signs of these capabilities.

Objectives and Key Results 93

Objectives and Key Results Government Technology Technology 93

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

Strategic planning 112

Strategic planning Technology Technology Strategize 112

Heinz Marketing

AUGUST 21, 2020

Our customers’ buying journey has changed, we’ve experienced a decline in account engagement, and our entire organization is working from home. Conant expands on this and maintains the CMO role is to create a strategic plan for the company and enable the company culture to support the strategic plan.

Strategic planning 107

Strategic planning Cold Call Strategize Pipeline 107

SaaStr

AUGUST 15, 2024

Customer Centricity and Feedback Loops Customer-centric feedback loops and fast iterations are incredibly important. Lessons Learned from a Product Perspective: You must stay on your toes and make customer-centricity an integral part of your business. Listen to your customers. Be able to learn on the fly.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Sales Pop!

MARCH 15, 2024

These tasks encompass a wide range of administrative and support functions, such as managing finances through bookkeeping, offering customer support over the phone, and performing various other office-related duties—all without the need for physical presence in an office environment.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Search Engine Land

FEBRUARY 24, 2023

Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy.

Strategic planning 122

Strategic planning Strategize Engineering Start-ups 122

Hubspot

OCTOBER 16, 2024

This script should outline the key points of your sales pitch, ensuring that agents deliver a consistent message to potential customers. This allows your team to focus on core business activities such as product development , strategic planning , and customer service. Information about your product or service.

Cold Call 73

Cold Call Sales Price Campaign 73

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. Be Transparent About AI Use: Transparency in using AI tools builds trust with customers.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Hubspot

DECEMBER 17, 2019

But what about a method of strategic planning that involves taking a leap of faith and calculation? I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Customer Segmentation and Targeting.

Customers 101

Customers Strategic planning Price B2B 101

Martech

JANUARY 2, 2024

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. This includes assessing content creation, data analysis, customer engagement and campaign optimization tasks.

Strategic planning 132

Strategic planning Government Construction Legal 132

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Customer Relationship Management (CRM) While the real estate entrepreneurs life is full of rewards, its no lie that youve got to do the work to reap them. Short answer: No.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

Strategic planning 101

Strategic planning E-commerce Strategize Campaign 101

Martech

AUGUST 29, 2023

Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. A fundamental catalyst for innovation, data fuels growth and success.

Conversion 86

Conversion Customers Strategic planning Growth 86

Search Engine Land

AUGUST 29, 2023

Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. A fundamental catalyst for innovation, data fuels growth and success.

Conversion 83

Conversion Customers Strategic planning Growth 83

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Hubspot

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Create an ideal customer profile. Type of product sold (e.g. a direct manufacturer). A mutual goal (e.g.

Customers 93

Customers Manufacturing X-functional Strategic planning 93

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52