Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. AI ensures that this content stays updated, relevant, and tuned in to what listeners are looking for.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Sales Pop!

NOVEMBER 1, 2024

For sales teams, understanding how these models work provides a strategic edge. Podcast Sponsorships with a Strategic Audience Fit Sponsorships have a greater impact when they align with listener interests. Sales teams can sponsor podcasts in genres and topics their ideal customers are already interested in.

Niche 240

Niche CTR Click Through Rate Strategize 240

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. Then use AI strategically to improve each step in your most important processes. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Profit margin 125

Profit margin Objectives and Key Results Strategize Legal 125

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 125

Strategize User Experience High impact Construction 125

Highspot

MARCH 3, 2025

This hesitation underscores a common challenge: understanding not only the benefits for sellers but also what customers are truly looking for in the experience. Matthew Littlefield (Senior Manager, EMEA SE Strategy & Programs) from Salesforce shared his insights on how Digital Rooms can revolutionize the way we engage with customers.

Strategize 52

Strategize Customers Technology Technology 52

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 109

Strategic partnership Strategize Finance B2B 109

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133

Growth GTM B2B Strategize 133

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Customer interaction data 2. Discovering your KPIs You’ve determined your strategic direction — now what? What type of data does your organization gather?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience.

Campaign 112

Campaign Strategic planning Strategize Promote 112

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 113

Strategize Technology Technology Growth 113

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Technology 115

Technology Technology Strategize Lead generation 115

Partners in Excellence

JANUARY 7, 2025

We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. What should we be looking at to improve our people’s ability to better engage our strategic accounts, expanding our footprint within those accounts, and becoming more of a strategic partner to those accounts.

Process 127

Process Strategize Clients Technology 127

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Guide strategic decision-making. .” Anticipating customer behavior to drive personalization. Improved customer loyalty.

Strategic planning 92

Strategic planning Campaign Strategize Launch 92

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Partners in Excellence

FEBRUARY 8, 2025

In all my work with them, the single consistent thing that stands out is: “They make themselves important to their customers.” Some have very sophisticated, complex solutions, having a massive impact on the customer enterprise. These clients consistently make themselves important to their customers.

Customers 62

Customers Clients Strategize Technology 62

Martech

SEPTEMBER 11, 2024

The same can be said for buyers and customers. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! As I mentioned, visibility issues between sales and marketing systems did limit our ability to see all content. Even so, here’s the point. Processing.

B2B 132

B2B Campaign Represent Presentation 132

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 111

Technology Technology Strategize Niche 111

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Strategic partnership 129

Strategic partnership Strategic planning Represent Sports 129

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

DECEMBER 9, 2024

However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Strategize 118

Strategize Campaign Technology Technology 118

Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 108

GTM Product Cross-sell Profit margin 108

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Running lifecycle campaigns that guide users through key stages of the customer journey.

A/B testing 110

A/B testing UX CRM Strategize 110

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. OpenAI has Custom GPTs Anthropics Claude has projects.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices.

Drivers/motivators 121

Drivers/motivators Technique Price Trust 121

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. You might be nervous if you will be asking for more money.

Strategic planning 126

Strategic planning Strategize Campaign Up-sell 126