Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 126

Strategize User Experience High impact Construction 126

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

Drivers/motivators 130

Drivers/motivators Growth Objectives and Key Results Strategize 130

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This understanding is less technical and more business-related (i.e.,

Technology 116

Technology Technology Strategize Lead generation 116

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 112

Customers A/B testing Click Through Rate Campaign 112

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 114

Strategize Technology Technology Growth 114

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 120

Customers Networking UX Engineering 120

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 118

Growth Entertainment Sports Strategize 118

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Customer interaction data 2. Time tracking.

Objectives and Key Results 109

Objectives and Key Results Strategize Follow-up Technology 109

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? The customer loses Finally, when the race to adoption outpaces understanding of AI, the end customer also loses.

Technology 138

Technology Technology Education Follow-up 138

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 112

Technology Technology Strategize Niche 112

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 134

Growth GTM B2B Strategize 134

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 9, 2024

However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Strategize 119

Strategize Campaign Technology Technology 119

Partners in Excellence

JANUARY 7, 2025

One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” He asked, “We have integrations into the major technology platforms. These are very different.

Process 127

Process Strategize Clients Technology 127

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Highspot

MARCH 3, 2025

Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. This hesitation underscores a common challenge: understanding not only the benefits for sellers but also what customers are truly looking for in the experience.

Strategize 52

Strategize Customers Technology Technology 52

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 109

Government Technology Technology B2C 109

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 116

Retail Networking Transportation Hospitality 116

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Objectives and Key Results 133

Objectives and Key Results Government Trust Technology 133

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Taking an innovative approach to using this technology can result in outcomes that are better than expected.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Objectives and Key Results 122

Objectives and Key Results Technology Technology High impact 122

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 114

Objectives and Key Results Government Strategize Launch 114

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 109

Contract Negotiate Strategize Technology 109

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 116

E-commerce Objectives and Key Results Hospitality Strategic planning 116

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 120

Strategize Trust Technology Technology 120

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 114

Non-Profits Real Estate Launch Campaign 114

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Running lifecycle campaigns that guide users through key stages of the customer journey.

A/B testing 111

A/B testing UX CRM Strategize 111

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 103

Education Legal Promote Growth 103

SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Vendor Consolidation: Are you becoming the primary vendor in your category for customers? 5 Actionable Strategies for AI Startup Growth 1.

Growth 107

Growth Strategic partnership Contract GTM 107

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. Each component has a defined purpose (e.g.,

Government 111

Government Legal Pipeline Technology 111