Martech

OCTOBER 14, 2024

Customer-centric approach: Shift your focus towards understanding customer behavior and preferences. Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Tools: Customer relationship management (CRM) software (e.g.,

Objectives and Key Results 110

Objectives and Key Results Territory Click Through Rate CRM 110

Martech

APRIL 14, 2025

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Engagement in sales and commerce and social and relationships reflects the customer-facing mission. Marketing managers.

Territory 81

Territory Government Legal A/B testing 81

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? But finding your SOM must also include your business model.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

APRIL 9, 2025

Additionally, customers may be wary about purchasing products from companies during this time. Negative PR event affecting company reputation: Customers are often concerned about purchasing products or services after a negative PR event, such as a cybersecurity breach or widely publicized lawsuit.

Quota 84

Quota Territory Represent Commission 84

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Certainly, breadth is good.

Territory 342

Territory Represent Sales Lead generation 342

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Search Engine Land

AUGUST 22, 2024

Relatively low effort to tier segments via Custom labels. Data such as brand and product category are mandatory feed attributes, making them readily available without the need for custom labels. It’s also common to target different regions within the same country to optimize shop visits. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

SaaStr

JANUARY 9, 2023

The Strategic Retreat actually usually works really well in the short term. I see SaaS companies quickly get to cash-flow positive by really only servicing in-bound customers with high intent. Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. Not for all of us, but most.

Strategize 133

Strategize Territory Referrals Quota 133

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. Regional teams executed localized strategies while global leaders rolled up unified insights.

Strategize 115

Strategize Growth Technology Technology 115

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. OpenAI has Custom GPTs Anthropics Claude has projects.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Before you use these tools headfirst, evaluate how well they align with your strategic objectives.

B2B 121

B2B Objectives and Key Results Legal Territory 121

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. Without structure and unification, the strategic insights feeding future activities suffer. Here’s how structuring a strategic insights unit can help CMOs overcome this issue. Customer insights are particularly crucial.

Strategize 109

Strategize Consult Appointment Territory 109

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Customize the interface to fit your sales process. It should be a strategic asset directly tied to your business objectives. Use automation to assign leads based on criteria like territory or deal size.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

SaaStr

MARCH 5, 2025

This early hands-on approach helped them deeply understand their ideal customer profile (ICP), pricing strategy, and product-market fit, creating a solid launchpad for their go-to-market expansion. However, there was a lack of formalized discovery processes, defined ICPs (Ideal Customer Profiles), and sales qualification methodologies.

Territory 76

Territory Drivers/motivators Quota Pipeline 76

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Martech

APRIL 2, 2025

Brands that keep up with email developments, invest their time and resources smartly and have a strategic purpose for everything they do with email will continue to reap the benefits this popular channel delivers. Interactive email helps combat that when used strategically.

Gaming 89

Gaming Objectives and Key Results Strategize Education 89

Sales Hacker

AUGUST 7, 2020

Customer Success. Regional Vice President of Sales. Regional Vice President of Sales. Regional Vice President of Sales. Regional Vice President, Commercial Sales. Regional Vice President. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip.

Territory 131

Territory Presentation Strategic partnership Inside sales 131

Veloxy

JUNE 13, 2022

Managers can optimize territory management and prioritize field rep travel plans to shorten the sales cycle. Here are the most popular features of Salesforce Maps along with a corresponding testimonial: Territory Planning : Visualize your account location intelligence to optimize territory assignments—eliminating the need for spreadsheets.

Territory 182

Territory Price Appointment Technology 182

Heinz Marketing

NOVEMBER 7, 2024

Here’s a strategic guide to building your 2025 ABM/ABX go-to-market approach that prioritizes alignment, personalization, and growth. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale. Begin by revisiting your Ideal Customer Profile (ICP).

Go To Market 105

Go To Market Negotiate High impact Territory 105

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Sales Hacker

AUGUST 25, 2021

Standardize Messaging: Create messaging templates that allow customization, but are still specific enough to analyze effectively. Nail Down Sequences: Build a series of touchpoints based on buyer personas and customer behavior. Goal 4: Embrace personal customization without losing scalability.

Strategize 113

Strategize Referrals Territory Follow-up 113

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. It is based on Highspot’s work with hundreds of customers around the world, including Aetna, DocuSign and Siemens. ” Business-to-business sales is undergoing a tidal shift. .

Strategize 98

Strategize Government Pitch Territory 98

Gong.io

DECEMBER 15, 2022

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

Territory 62

Territory Cross-sell Sales Non-Profits 62

Martech

JUNE 23, 2022

Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Brands can integrate all attributes into a single customer view and append third party data to it. It was new territory for us.”.

Territory 103

Territory Customers Hospitality Cross-sell 103

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. This ensures strategies are not just based on broad market trends but on real, tangible customer experiences.

Customers 117

Customers Growth Territory Legal 117

Salesforce

SEPTEMBER 19, 2023

If sales reps are your army, then sales territory mapping is your battle plan. This guide walks you through how to design and optimize your sales territory map. This guide walks you through how to design and optimize your sales territory map. Watch the demo What is sales territory mapping? Our demo shows you how.

Territory 59

Territory Objectives and Key Results Drivers/motivators Sales 59

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

FEBRUARY 24, 2025

With the right technology and systems, intake and data collection can become powerful strategic tools. Suppose you can isolate rejections by region: Is the issue coming from a specific area? If yes, the answer may be that requirements were changed for this deliverable type in this region and not communicated to the department.

X-functional 68

X-functional Territory Account management Strategize 68

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At she said to MarTech.

Product 120

Product Customers Territory Strategize 120

Partners in Excellence

AUGUST 30, 2022

As sellers, our job is to find or initiate new opportunities with customers in our territory. It may be with existing customers, helping them grow and expanding our relationship, it may be finding new “logos,” to expand our coverage in the territory. These all represent new customers within the account.

Sell 129

Sell Territory Cross-sell Referrals 129

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. Success requires a data-driven approach, a customer-first mindset, and a willingness to embrace change. In this piece, GTM leaders share key lessons on how to navigate this transition effectively while keeping a customer-first approach. Why make this shift?

Growth 81

Growth GTM Product Government 81

Sales Hacker

APRIL 27, 2020

Especially when the job covers so much territory. and the “human element” around how a company fits into their prospect’s or customer’s journey gets lost in the mix. Sales enablement best practices will get you started, but you need to be able to think strategically. Get buy-in from the top and the bottom.

Strategize 104

Strategize Government Objectives and Key Results Sales 104

Sales Hacker

MAY 29, 2023

I think it’s something like customer success — but I guess before they become customers? A new AE usually always faces a lot of challenges in strategizing and navigating through deals. For example, you might learn that one region is tech savvy, versus another which region needs a lot of nurturing. my mom asked me.

Territory 104

Territory Objectives and Key Results CRM Pitch 104

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. ” Fast Facts on Highspot’s Customer Adoption. SEATTLE, Jan. SEATTLE, Jan. October 23, 2020).

Growth 98

Growth Customers Territory Strategize 98

Sales Hacker

MARCH 10, 2021

Clearly inform recipients: Create a communication process whereby managers explain how quotas were set and help reps strategize to overachieve. This formula is usually derived from the company’s revenue, bookings or sales targets, which are then uplifted to account for profit margin, customer retention rates, partner margin, etc.

Quota 127

Quota Territory Profit margin Growth 127

Sales Hacker

DECEMBER 9, 2022

Combine predictive scoring with historical insights to gain a better understanding of your customers. Sales leaders often evaluate prospects and existing customers based on readily available information — order history, and firmographic data (company location, size, industry, etc). Related: Your Territory Model Is Hurting Attainment.

Territory 120

Territory Quota Strategic planning Sales 120