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To successfully negotiate a contract in today’s sales climate, you need to prioritize relationshipbuilding over persuasion, practice active listening, and empathize with your customers’ challenges. If you’re wondering what that means in practice, you’re in the right place to learn.
In particular, focus on relationshipbuilding, upselling and cross-selling opportunities, and hitting your sales quotas. Because the role often involves managing fewer — but larger — accounts, it’s important that you are highly self-motivated, ambitious, and a skilled communicator.
The Hard Worker: Self-motivated and will always go the extra mile. The Relationship Builder: Builds strong customer advocates and gets along with everyone. Tailor: They adapt their message to align with the buyer’s specific challenges, goals, or value drivers, ensuring relevance and resonance.
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