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What Is Social Selling, and How Does It Work?

Salesforce

360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Sales Selected Please select at least one newsletter. Learn more What is social selling? Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Back to top ) Direct sales channels A direct sales channel is where a customer engages with a salesperson and purchases a product or service directly from their business. Online sales channels An online sales channel is exactly what it sounds like — a business sells its product or service to customers via online platforms.

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The Right Way to Build Your First RevOps Team

Salesforce

Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. Prioritize pipeline: If resources are limited, focus RevOps on top-of-funnel pipeline, and expand to post-sales renewals or cross-sell/upsell later.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Best practices for developing an official SDR career track Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Without a clear path forward or actionable items, motivation and drive quickly diminish.

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What’s an Ideal Customer Profile? A Way to Find Your Best Prospects

Salesforce

What would make them so uniquely suited to your product or service that they become a lifelong customer? An ideal customer profile (ICP) is a detailed description of a company that’s a perfect fit for your products or services. If you could create your ideal customer in a lab, who would they be? Where would they work?

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

And analyzing how quickly customers move through the sales pipeline — or where they stall — can identify things that are working well and areas that need improvement. Used in tandem with revenue intelligence , sales velocity can uncover risks and opportunities in deals throughout the sales pipeline.