Drivers/motivators Elevator Speech Represent 
Hubspot
OCTOBER 21, 2011
Getting the motivation to go to the gym often requires convincing your friends to join you for some moral support. This message is supposed to represent your product or service, and to effectively communicate what that product or service is, all employees need to know exactly what the brand message is. Select Your Workout Buddies.
Lead Fuze
JULY 11, 2021
The easiest way to understand the purpose of sales hooks is to think of them as elevator speeches. This is how you’ll motivate people to purchase your offer. Just keep in mind that if a sales representative excessively praises a prospective client, especially on personal characteristics it may come off as insincere or creepy. .
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