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Clearly, new strategies alone aren’t enough to motivate a sales team. According to behavioral intelligence (BQ), it’s all about how you motivate your team. You see, BQ has found that motivation is a trigger for thoughts… which cause feelings… which yield action. Sure, these are all key motivators for your sales reps.
Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsicmotivation. While motivation is critical to success, I decided to focus on two measurable outputs: engaging new contacts and hitting touch volume targets. In contrast, high effectiveness results mostly from skill.
That’s one motivation. A big motivator for me for where I’ve gone subsequently was really to ask myself that question – ‘Is this product something that I would feel proud selling to a friend or a family member?’ And that’s going to wax and wane based on not just the extrinsic piece, right?
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