Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Use dashboards and analytics tools to get up-to-the-minute performance data. Set up alerts for key metrics to ensure you are immediately informed of significant changes.

Objectives and Key Results 66

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 66

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Avoid long paragraphs, and use bullet points to break up the text.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Salesmate

DECEMBER 3, 2020

As a manager, you wouldn’t like to see poor sales results. A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better – Jim Rohn . How to motivate the sales team when sales is low? Here is how you can motivate the team when sales is low.

Drivers/motivators 123

Drivers/motivators Objectives and Key Results Sales CRM 123

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Hubspot

APRIL 6, 2020

when you send your follow-up email. That's why we've created this guide — loaded with insider tips and templates, it's here to help you send effective post-networking follow-up emails. The following email templates will help you show your recipients the value you provide and develop meaningful relationships with them.

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. Focus on the following areas to build a CoE that ensures long-term success. But there’s a catch. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 130

GTM B2B Conversion Objectives and Key Results 130

Veloxy

APRIL 12, 2023

Speed up the process. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. This means providing them with accurate and up-to-date information about the benefits of solar, how it works, and what their options are.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Conducting sales performance reviews flips the script, offering clarity, coaching, and motivation. Praise improves employee engagement and keeps them motivated.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. In simpler terms: bad data in, bad results out. Establishing a data governance framework sets your teams and organization up for long-term success.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. The key, of course, is to find the middle ground — the point at which every employee who makes up your sales organization feels fully motivated to deliver results that fuel smart growth.

Objectives and Key Results 147

Objectives and Key Results Commission Appointment Lead generation 147

The 5% Institute

MAY 18, 2021

Making a great first impression in your sales conversations is key, and in this article, we’ll look at ten sales questions to ask customers to help you with this. Although there are various questions to ask a customer; we’ll be looking at it with the following structure: Rapport. Objection handling. Qualification.

Objection handling 140

Objection handling Objectives and Key Results Customers Sales 140

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. You should also follow their pronouns if they are listed in their LinkedIn bio. Option 2: Objection I understand. Then, I can follow up with you tomorrow.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. However, you don’t see the results you’re expecting.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. From here, they might sign up for emails or join an audience for PPC retargeting.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 130

Technology Technology E-commerce Objectives and Key Results 130

Cerebral Selling

MARCH 18, 2024

When you become too focused and involved in individual deals, you reduce your focus on process improvement and creating the strong infrastructure needed to set your team up for long-term success. But it can also be a key trait of those who fail to motivate and inspire their teams. And the approach is simple. For example: 1.

Objectives and Key Results 180

Objectives and Key Results Legal Negotiate Trust 180

Sales Pop!

OCTOBER 18, 2021

The best options for sales prospecting and lead generation are as follows: LeadFuze. ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: the free version is up to 50 queries per month.

Prospecting 212

Prospecting Price CRM Lead generation 212

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Veloxy

JUNE 22, 2023

So how do YOU create a sales messaging strategy that resonates with your target audience and drives results? The more you know about your potential customers and their pain points, the better equipped you will be to create sales messages that resonate and drive results.

Objectives and Key Results 130

Objectives and Key Results Sales Drivers/motivators Technique 130

Salesforce

OCTOBER 18, 2023

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. Your data is the key to overcoming both those challenges, but it’s also a challenge unto itself. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

The 5% Institute

JULY 3, 2019

They usually ‘wing it’, and aren’t follow a step by step structure. By sales process, I mean a systematic system to give you consistent results. Many people tend to follow ‘instinct’, or just do what feels right at the time. Everything in life that creates consistent results and outcomes, is governed by a process.

Process 98

Process Objectives and Key Results Drivers/motivators Sales 98

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. With no sign of competition letting up, this disconnect means missed opportunities. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance.

Growth 127

Growth Objectives and Key Results Pipeline Sales 127

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy should detail: Goals and objectives. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

AUGUST 27, 2020

You can use a single question to determine how experienced a sales manager is: “What has a bigger impact on your team’s success, sales skills or motivation?”. The reality is, motivation isn’t just a little more important than sales skills — it’s far more influential. Schedule three demos. Make 25 calls. Send five LinkedIn messages.

Cross-sell 92

Cross-sell Pitch Drivers/motivators Sales 92

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. And by following the steps below, anyone can succeed at writing their own copy. These questions will give you valuable insights into who your target audience really is, what motivates them, and how to talk to them.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Veloxy

JULY 19, 2023

Get ready to unlock your sales potential and achieve maximum results! Short Summary Maximize sales success by creating an effective Sales Territory Management Plan with key elements such as market segmentation, customer profiling and sales rep skill assessment.

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

Sales Hacker

JULY 29, 2021

Rather than just arbitrarily improving your sales compensation model to tease out better numbers, you need to tackle reduced motivation at the source. Let’s take a look at what causes burnout and how to motivate your sales reps to improve sales productivity. Think about it. And it’s not just about personal metrics. Lack of feedback.

Product 120

Product Objectives and Key Results Drivers/motivators Sales 120