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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. Get MarTech! In your inbox.

Retail 119
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Paras Shah (PS): I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Retail 116
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How a customer service crisis drove the use of chatbots in Georgia

Martech

“When things shut down and people were furloughed, they had to get unemployment and the phone lines were so crowded with people that they were eventually hanging on for hours and then being hung up on just because of the technical limitation,” said Donna Summer, operations and delivery manager for Digital Services Georgia (DSG). Get MarTech!

Service 98
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March Madness Thursday and Selling

Anthony Cole Training

Xavier is still in the hunt, but they play the upset winner - 14 seed Georgia State. And just like in the ball game, it’s easy to point to the last play in the game that seals the upset – RJ Hunter’s 3 pointer with less than 2 seconds left to win the game for Georgia State – (You have to watch the video!!!).

Sell 183
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March Madness Thursday and Selling

Anthony Cole Training

Xavier is still in the hunt, but they play the upset winner - 14 seed Georgia State. And just like in the ball game, it’s easy to point to the last play in the game that seals the upset – RJ Hunter’s 3 pointer with less than 2 seconds left to win the game for Georgia State – (You have to watch the video!!!).

Sell 135
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Leadership Matters [Note to CEO, EVP Sales, Sales Leaders]

A Sales Guy

I’m watching college football today and can’t escape all the pre-game hype around the 5th ranked Georgia Bulldogs and the 6th ranked South Carolina Gamecocks. They know how to identify, leverage and motivate talent. What makes this grid-iron war so unique to me is that the Gamecocks have been perennial losers in the SEC.

Sports 113
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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable.