ConversionXL

OCTOBER 23, 2015

With personas, you can get a feel for exactly who your customers are, how they think and what motivates them. With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself. Make Data-Drive UX Decisions. What’s the persona’s intent?

UX 122

UX Objectives and Key Results Conversion High impact 122

ConversionXL

NOVEMBER 30, 2015

To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it? While there are dozens of factors to choose from, there are four in particular that are (a) high impact and (b) easy to test. How motivated is the visitor at this point?

UX 90

UX Drivers/motivators Launch Start-ups 90

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Can we increase user motivation? How can we make it clearer, simpler?

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

AUGUST 21, 2014

Think of ways you can improve the UX and reward your loyal customers as well. They also knew that the automated marketing emails sent to free trial users were highly valuable, and that feature activation during free trial was a huge driver of conversion and retention. Don’t limit your testing to flight risk customers.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

NOVEMBER 17, 2015

If you’re going to test during the holiday season, test elements that will have a significant impact. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. They’re in different mindsets, they have different motivations. As a result, they’re more motivated to buy.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Martech

NOVEMBER 15, 2024

Instead of surface-level data, behavioral analytics provides a view into user motivations — what’s engaging, frustrating and driving action. Here’s how it supports organic growth: Improving UX : With a better understanding of user behavior, you can fine-tune your site’s flow and layout, making navigation straightforward and content enjoyable.

A/B testing 124

A/B testing Growth UX User Experience 124

ConversionXL

JANUARY 28, 2020

Does a visually impressive portfolio translate to high-impact design ? Well, how long does it take to learn the differences between one language and another, as opposed to learning and building core systems and solving core problems? How many designers even understand the marginal gain of each design they’ve created?

Growth 70

Growth X-functional SQL UX 70