Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

MARCH 13, 2019

The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. B2B buyers from Gen X expected phone calls and handholding. B2B buyers may not fall victim to tactics like scarcity, but they’re not purely rational decision-makers.

B2B 130

B2B B2C Retail X-functional 130

Hubspot

JUNE 29, 2021

Next, break the projects up into two categories: small, low-commitment versus long, high-impact. Typically, what happens before somebody goes into leadership, you're going to ask somebody else, 'Hey, tell me about X. I think companies tend to hire managers because they're functional, right? What were your experiences?'

X-functional 92

X-functional Start-ups Meeting Conversion 92

SaaStr

OCTOBER 29, 2019

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

Price 40

Price X-functional Cross-sell Drivers/motivators 40

SaaStr

AUGUST 15, 2020

And the good news at New Relic is we can do all three, but only if we align to the business drivers and keep in mind just how dynamic those are. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I mean, what do they do?

Retail 77

Retail Start-ups Drivers/motivators Up-sell 77

ConversionXL

JANUARY 28, 2020

Does a visually impressive portfolio translate to high-impact design ? What about specific skills to the job—doing X analysis, using Y tool, familiarity with Z marketplace? How many designers even understand the marginal gain of each design they’ve created? Can they talk to each group on their level?

Growth 70

Growth X-functional SQL UX 70