article thumbnail

How One Marketing Agency Earns Radio, Local, and National Television Coverage

Hubspot

Supporting Idaho for their love of Almond Joys or disagreeing with Marylanders for their affinity for Nerds proved to be a festive way to ring in the new season. This study hit a sweet spot; it was a newsworthy topic paired with regional relevance. During the outreach stage, make sure to identify gold when it appears.

Territory 100
article thumbnail

Dagnabbit: Why We Love Marketers Who Curse

Hubspot

Compare that to Idaho, where the profanity rating was the lowest, but the state received a “D-” integrity grade. Plus, as we said, its use of profanity might have motivated you to watch it through the end -- otherwise, how were you supposed to know what all of those adorable children were cursing about? Source: Giphy. It’s supposed to.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

I was sitting in high school and I had this idea to build some shareware software, so like any enterpriser in 9th grade, I wrote some code, put it on America Online, CompuServe and Prodigy at the time, and a random stranger from Idaho emailed … Or, sent a check in the mail for $12.95 to my residence in Tallahassee, Florida.

article thumbnail

9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Salesforce

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? Learn more 1. Do they like a financial bonus or reward?

article thumbnail

The ROI of Losing: How to Rethink Loss in Sales

Salesforce

But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team. The truth is, if you ignore losses or use shame and guilt as a motivation tactic, your negative impact as a sales leader may be more far-reaching than you realize. And thats natural.

article thumbnail

Spot Bonus: What It Is and How To Do It Right

Salesforce

Learn more about how these bonuses can motivate employees — and how to use this type of reward the right way. Here are a few more benefits: Enhanced employee experience: Awarding these bonuses can increase employee engagement, motivation, and loyalty. See how to quickly create automated incentive plans that motivate your reps.

article thumbnail

Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

Truck drivers would pull up to a truck stop, go inside, get a cup of coffee and come back out. Then, create an outline using these six steps: Identify your target customer: Pinpoint your ideal customer, their motivations, and why they’re a good product-market fit. It was endemic. As a result, the supply chain was struggling.