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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty.

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How to Motivate Yourself When You're Absolutely Exhausted

Hubspot

Motivation is an ebb and flow: We all have periods of high energy where productivity comes easily, as well as periods of low energy where your work doesn't come so easily. It's times like these when we need to find that motivation within ourselves. 10 Ways to Get Motivated When You're Exhausted. First of all, that's OK.

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Donation Pages: 3 Essential Ways to Improve Conversions

ConversionXL

In reality, donors come to your donation page with a huge variety of motivations. But if you utilize three types of donation pages —general, campaign, and instant—you’ll be able to align your pages with the motivations of your donors. But in reality, even highly motivated donors have the potential to abandon your page.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help.

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Top 15 Women Sales Influencers to follow in 2021

Salesmate

A study held at the University of Illinois in Chicago showed that companies with higher gender diversity, in general, are 15% more likely to have a higher profit. Having such diversity in your workforce can help you deal better with your diverse customer base as well! How can businesses make a case for gender diversity? Cynthia Barnes.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Indulge in Motivational Tips from Other Minority Founders. This certification isn't required, but it will help inform consumers and potential partners about your company's leadership.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

And so, as long as everybody starts to understand that value is what the customer determines it to be, and the primary driver of value is in the mind of the customer, is the contrast between what they’re doing today and what you’re asking them to do tomorrow. You get your crazy winners and you certainly get crazy summer as well.

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