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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

Strategy 1: Service line optimization creates efficiency for all Service line optimization is a strategy that allows healthcare providers to identify the correct department for their patients. In traditional marketing terms, service line optimization is the healthcare version of multi-channel engagement and journey optimization.

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HubSpot Marketers Reveal Their Favorite Campaigns of 2019

Hubspot

Here's the TV spot: "Open Sunday" - Popeyes Louisiana Kitchen. In a short, but sweet, commercial, Popeyes Louisiana Kitchen announces that its popular Chicken Sandwich is returning and that it will now be open on Sundays, unlike its main competitor, Chick-Fil-A. border, won a Gold Clio.

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This day in search marketing history: January 27

Search Engine Land

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9 Tick-tock: Expert findings, testing tips & resources for success after Jan.

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The Ultimate Sales Checklist to Improve Performance

Salesforce

Modern media will have you believe sales motivation is best delivered in the form of an inspirational quote. Your team will know that you’re always shooting straight with them, without an ulterior motive or hidden agenda, even when it’s difficult. Assume the best in people. This creates less of a divide between manager and team.

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Using Automation to Address Sales Burnout

Salesforce

Nearly three in five employees report negative impacts of work-related stress, including lack of interest, motivation, or energy (26%) and lack of effort at work (19%). Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A CVP is a clear, concise statement that explains why they should choose your product or service. A customer value proposition (CVP) is a statement that summarizes why a potential customer should choose your product or service over the competition. Product leadership: How innovative are your products and services?

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Spot Bonus: What It Is and How To Do It Right

Salesforce

Learn more about how these bonuses can motivate employees — and how to use this type of reward the right way. Here are a few more benefits: Enhanced employee experience: Awarding these bonuses can increase employee engagement, motivation, and loyalty. What you’ll learn: What is a spot bonus? These bonuses are often monetary.