ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2013: How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices?

Engineering 91

Engineering Non-Profits Electricity Networking 91

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Maturity: The height of your product’s adoption and profitability.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 18, 2022

Hammering people who aren’t ready to buy with cold calls and nurture sequences isn’t likely to be profitable. If you want to direct more of the 95% of consumers that aren’t yet ready to commit toward your brand and away from competitors, brand awareness marketing is the way to go.

Campaign 122

Campaign Networking Non-Profits Launch 122

Sales Hacker

JANUARY 13, 2021

Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. It is also a form of insurance; there is a guaranteed upfront payment instead of a non-guaranteed variable payment. Revenue gained from increased scale > Loss of revenue from decreased profit margins.

GTM 89

GTM Negotiate Profit margin Contract 89

ConversionXL

NOVEMBER 17, 2022

Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. CAC is a sign of your sales, marketing, and customer service health. The less you spend acquiring customers, the more profitable your business will be. Is it easy to use for both technical and non-technical teams?

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesmate

OCTOBER 15, 2020

This motivational lyrics from the classic Rocky is apt for the sales world that is filled with challenges. IBM was one of the most profitable companies in the 1980s. It controlled 70% of the market share for the computer mainframe industry. IBM lost approximately $16 billion, and its market share plummeted to 26%.

Cold Call 59

Cold Call Appointment Negotiate Sales 59

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. We put $25,000 on our credit cards and went to market. We built a really profitable business that had high margins. And we’re doing that profitably. How should we think about growth versus profitability?

Non-Profits 94

Non-Profits Strategize Trust Growth 94

ConversionXL

JANUARY 8, 2021

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. Written in narrative form, Hsieh shares why the trifecta of profits, passion, and purpose is key to success. That all assumes you can find the right book.

Non-Profits 134

Non-Profits Product Drivers/motivators Strategize 134

ConversionXL

APRIL 24, 2019

Followers are non-transferable capital that users store on the platform. Takeaway : The positive impact of market share compounds—especially for software adoption. A startup taxi service needs hundreds of drivers in a city before wait times can compete with Uber. Uber isn’t profitable either.). Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Salesforce

FEBRUARY 15, 2024

They can also spark competition, which can be motivating to reps. You can do the same with your team by tracking progress to help them reach goals and motivate at the same time. If goals resonate personally with reps, that could drive motivation. Grow revenue Every company needs to grow their revenue to remain profitable.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Sales Hacker

MARCH 2, 2020

High-Profit Prospecting. Hire Right, Higher Profits. The Motivation Myth. Growth requires taking market share from your competitors, while they try to do the same to you. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results. The Sales Development Playbook.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

JANUARY 27, 2015

Adidas and Under Armour aren’t just going to sit back and let them maintain the majority of the market share. Marketing any charitable organization can be tough because there are thousands of organizations out there that need our help. They continue to encourage fans to share images with the hashtag #UniversalMoments.

Non-Profits 78

Non-Profits Promote Up-sell Technology 78