Drivers/motivators Objection handling Pitch 
Cerebral Selling
FEBRUARY 23, 2025
The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems! Bonus:Ive covered 3 ways you can use this question in the initial discovery, a second meeting, and even as an objection-handling tactic 2.
Sales Hacker
DECEMBER 6, 2019
If you confuse objection handling and negotiating , you could be losing sales. . In this article, we’ll look at what objection handling and negotiating are (and what they aren’t). Then we’ll go in-depth to look at 5 techniques for handling objections and sales negotiation, so you always walk away with a win.
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Salesforce
APRIL 11, 2023
We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?
Cerebral Selling
APRIL 6, 2021
Your pitch needs to as well. ROI is an objective statistic. And these feelings are the TRUE driver of buying behavior. ” and then adapted their pitch and message accordingly. Has your pitch? Softening statements acknowledge the validity of the objection and act as a calming mechanism.
Highspot
OCTOBER 29, 2024
Everyone has different learning styles, is at different stages in their career, and even different motivations. They essentially speed up the coaching process by reviewing sales reps’ pitches and meeting recordings, grading them, and delivering instant feedback.
Highspot
NOVEMBER 24, 2024
For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. For instance, you might discover that some reps struggle with objection handling by monitoring calls.
Gong.io
FEBRUARY 1, 2019
Pretend you’re a sales rep pitching a politician on building a new city on top of an empty plot of land in South Dakota. Most pitches would look something like this: Well Mr. Politician, it all starts with this empty plot of land: It doesn’t look like much, I know. Hearing buyers’ objections can throw some people off their game.
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