7 Elements of “Insanely” Persuasive Product Demos
Gong.io
FEBRUARY 1, 2019
Pretend you’re a sales rep pitching a politician on building a new city on top of an empty plot of land in South Dakota. It looked like this: Mr. Politician, we can build a new city in South Dakota. People are more motivated to NOT lose $25,000 they already have than they are motivated to earn an extra $25,000.
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