Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Each stakeholder views a proposal through their own lens, shaped by their role and personal motivations for approving or rejecting the deal. Your marketing must address these varied expectations.

Objectives and Key Results 89

Objectives and Key Results B2B CRM Territory 89

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Sales Hacker

FEBRUARY 6, 2020

The customer meeting is often overlooked, but I’m going to explain why you should take this just as seriously as the close, and then we’ll look at what you can do BEFORE the meeting to set yourself up for a successful, productive meeting that will propel your deal forward and ultimately win. What is the objective of the meeting? .

Meeting 135

Meeting Customers Drivers/motivators Objectives and Key Results 135

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Conducting sales performance reviews flips the script, offering clarity, coaching, and motivation. Praise improves employee engagement and keeps them motivated.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. Fortunately, we ended up growing that company to 700 employees and $100M over seven years before being acquired. Since leaving my post as a research scientist, I’ve been a part of four great start-ups in sales leadership roles. Sales is no different.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In the introduction phase , the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Sales Hacker

JUNE 17, 2020

The notion that consultative selling is the optimal way to sell has been around since the last millennium. The concept was coined in the 1970s in the book Consultative Selling by Mack Hanan. To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling. KEY-RESULTS.

Consult 82

Consult Objectives and Key Results Sell Management Consulting 82

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. Product training is a structured learning process that helps team members understand, communicate, and sell a product.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

The Sales Hunter

JULY 30, 2019

Here’s a simple fact: you can’t close a sale until you have someone to sell to. As I’ve worked with thousands of salespeople and written the book, High-Profit Prospecting, I have narrowed it down to what I like to call the “10 Keys to Prospecting”: Check out the video where I discuss these 10 keys: 1.

Prospecting 84

Prospecting Objectives and Key Results Pipeline Follow-up 84

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. The Best Cold Calling Script Ever To Warm Up Leads If you're having trouble coming up with a cold call script of your own, try this one. Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Sales Pop!

OCTOBER 18, 2021

By the way, the average selling company uses about 10 tools (and still wants more). ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: the free version is up to 50 queries per month.

Prospecting 213

Prospecting Price CRM Lead generation 213

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. However, you don’t see the results you’re expecting.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Hubspot

AUGUST 27, 2020

You can use a single question to determine how experienced a sales manager is: “What has a bigger impact on your team’s success, sales skills or motivation?”. The reality is, motivation isn’t just a little more important than sales skills — it’s far more influential. Upsell or Cross-Sell Contest. Schedule three demos.

Cross-sell 92

Cross-sell Pitch Drivers/motivators Sales 92

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

The 5% Institute

JULY 3, 2019

Over the years, I’ve trained thousands of Sales Professionals and Business Owners, and I often find the same thing missing in their sales approach – they’re missing a sales process / selling process. By sales process, I mean a systematic system to give you consistent results. The Sales Process – Why Do You Need It Anyway?

Process 98

Process Objectives and Key Results Drivers/motivators Sales 98

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Cerebral Selling

MARCH 18, 2024

When you become too focused and involved in individual deals, you reduce your focus on process improvement and creating the strong infrastructure needed to set your team up for long-term success. But it can also be a key trait of those who fail to motivate and inspire their teams. And the approach is simple.

Objectives and Key Results 180

Objectives and Key Results Legal Negotiate Trust 180

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. To sell, you need to know who you’re talking to. These questions will give you valuable insights into who your target audience really is, what motivates them, and how to talk to them. It wouldn’t work.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

The 5% Institute

OCTOBER 31, 2021

If you’re having positive results one day, and mediocre results on another; this doesn’t give you the certainty you need to plan your life accordingly. By knowing this, you can keep what works, and simply stop doing that isn’t getting you positive and consistent direct sales results. First – it gives you certainty.

Objectives and Key Results 145

Objectives and Key Results Real Estate Technique Clients 145

Sales Hacker

JULY 20, 2020

Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Remember, you’re selling to a person. Sure, you get results. You can’t just rely on data.

Prospecting 135

Prospecting Objectives and Key Results Clients Closing 135

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? A strong framework eliminates the common headaches that keep RevOps leaders up at night: disconnected tech stacks, incomplete CRM data, and underused sales tools.

Growth 52

Growth GTM Objectives and Key Results CRM 52

The 5% Institute

APRIL 15, 2021

In this article, we’ll explore 8 x recommended real estate sales advice tips to help you sell more homes, consistently. Selling real estate when done correctly , can be an excellent and lucrative career. So how do you sell real estate with consistency? Real Estate Sales Advice – Sell More Homes. 38% tonality.

Real Estate 138

Real Estate Sell Objectives and Key Results Sales 138

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. Budgetary constraints : During challenging times, businesses become more cautious with their spending, resulting in more extensive evaluation and approval processes.

B2B 115

B2B Objectives and Key Results Drivers/motivators Sales 115

Sales Hacker

DECEMBER 21, 2023

Establish credibility early, decrease trial length When selling to technical buyers, the ability to “speak developer” is an advantage over competitors. The result? Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives.

Engineering 126

Engineering Objectives and Key Results Drivers/motivators Teamwork 126

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Search Engine Land

APRIL 8, 2024

From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. Add up all these costs to get your total investment amount. Your content marketing goals should align with your overall business objectives. What is content marketing ROI?

Objectives and Key Results 109

Objectives and Key Results Promote Campaign Drivers/motivators 109