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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. The company was started by two former University of Pennsylvania roommates, Andrew Kortina and Iqram Magdon-Ismail. Unfortunately, Iqram forgot his wallet in Pennsylvania.

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Sales 2.0 Conference; The Huge Sales Blitz and Sales Processes

Understanding the Sales Force

No, the driver wasn''t a maniac. What was interesting though, was the driver''s approach. In my experience, there have always been two kinds of taxi drivers. This is the taxi-driver version of an account manager. First, I would like to relate a story about the taxi ride from the airport to the Ritz Carlton.

Process 101
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Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Motivation can drive your process when re-evaluating your segmentation strategy. While behavior and demographics are important, you must ask, “What motivated a prospect to inquire about your university?” USC Annenberg’s School for Communication and Journalism does a great job capturing prospect motivation through their landing page.

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How to Earn an Ivy league Degree by Wasting Time on the Internet

Hubspot

Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. Steph Driver (@StephaliciousD) October 29, 2014. This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.".

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Those apologies often have their origins in lesser mistakes. What should you apologize for? You’ve heard that “the customer is always right.” Not everyone agrees.

Legal 125
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Not every motivation is malevolent—our brains may work harder to find any connection for topics we know well. When marketing goals are the primary motivator—not real expertise or a desire to share it—Minimum Viable Expertise proliferates. What about Acadia National Park?

UX 188
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Does IQ Matter in Business?

Hubspot

They also require you to be motivated and involve yourself personally. Studies at the University of Pennsylvania found that students who don't have the highest IQs in their class but still received high grades share "grit" in common. Another interesting measure of success? Something called "grit." What's that?